37. From Cold-Calling to 100K - Helping Solo Entrepreneurs and Small Businesses Make What They Deserve
If you're a solo entrepreneur or small business owner, you know how difficult it can be to make the money you deserve with your unique knowledge and skill set. After witnessing the way her mother struggled to get simple PTO from a long-term employer toward the end of her life, Kathleen Celmins took a leap of faith that changed the course of her life–and the lives of those she works with.
Join her and host Greg Stephens on this episode of A Shot of Inspiration to hear why, after two decades in digital marketing, Kathleen pivoted to coaching and mentorship, helping ambitious entrepreneurs bridge the gap between their dreams and reality while inspiring others to overcome their fears and make money with their expertise. Your value is irreplaceable! Use it to gain financial abundance today.
3 Key Takeaways
- Look for opportunities to create a product or service based on what people are asking you. If three or more come to you with the same question, you have a product.
- Creating a consistent schedule of webinars, Masterclasses, or workshops to promote your product or service is a great way to get your name out there and generate interest in what you have to offer.
- You don’t have to be good at marketing to create a profitable info product–in fact, experts who don’t know how to sell their expertise are Kathleen's target audience.
Resources
About Kathleen Celmins
As an experienced professional with two decades of work in leadership, sales, lead generation, and marketing (both digital and offline), but most importantly, being a whole person outside her identity as an entrepreneur, Kathleen has learned the importance of lifestyle design, intentional business building, and unsubscribing from the hustle while building a life she doesn’t want to retire from.
She’s passionate about spreading her mission that anyone who wants to can create a robust, fulfilling business online.
She specializes in showing entrepreneurs, digital product creators, and anyone making a living selling their thoughts, ideas, and expertise the skills they need to shift the entire scope of their lives by making new decisions and creating the outcomes they truly deserve for their lives and businesses.