6. NIX the Testimonial Pages, About Articles, and Company Mobile Pages and Do THIS Instead

Take a closer look at your testimonials and ‘about’ pages in this episode of Digital Marketing Tech Talk, where host and web expert Phil Reinhardt will show you how creating a separate landing page for each of these will result in fewer visits and HURT your SEO. Instead walk through with Phil on how he’s done it for his hundreds of clients, always with higher results. 

3 Key Takeaways

• The more pages you place on your website, the less traffic you will get. Look for pages that can be tweaked or removed entirely for better SEO. 
• Sprinkling is your new favorite verb. Sprinkle your testimonials, mobile business info, and even your bio onto the homepage–carefully. 
• Video is KING. If you can get video testimonials, it will boost your views substantially. 

Resources

Hotjar software