Season 2
Productivity tips
March 29, 2021
It is said that productivity is the output divided by the input and not all hours are equal. In this episode, Mike and Kevin discuss the tools, tips and mental techniques to become more productive and get more out of your en…
Visionary vs Integrator
March 22, 2021
In this episode, the speakers are talking about the roles of the visionary and operator in the business. Quite often, the business founder is the visionary and a salesperson, however, once the business reaches £1m turnover, …
The value of focus
March 15, 2021
In the 10th episode, Kevin and Mike prove that in order to grow you have to define your focus and get narrow in terms of what you do. The model of being a full-service business on a micro-scale leads to low-margin business a…
Account management vs Project management
March 8, 2021
What’s the difference between a project manager and an account manager? Pretty often these can be a hybrid role, certainly in small agencies, so it’s important to balance the priorities. In the ninth episode, Mike and Kevin …
Start small, aim big
Feb. 19, 2021
Start small, aim big - it’s about the importance of knowing where you’re going and running controlled experiments. Kevin and Mike discuss the importance of lead and lag indicators, cadence, measurement and how to implement t…
Account management
Feb. 11, 2021
The seventh episode is devoted to the account management role in an agency. Account management is a discipline to be treated as seriously as Finance, Legal, HR, etc. The person whose expertise fulfils this role helps to put …