RFP (Request for proposal) success factors

In this episode, Mike Lander and Kevin Gibbons discuss how to improve the conversion rate on RFP (Request for proposal), RFP qualifications and success factors, and what the agency can do to stand out. Learn how RFP process is viewed from both buyer's and seller's sides, what is the scorecard and the qualifications for it and how to increase your chances to win.

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