21. Market Research: Reaching Your Target Audience
In this episode of the Motivated Money Podcast, we are joined by Chelsea Talamantes of CK+CO, a digital marketing company. Chelsea and host Karl Dakin discuss how to find and reach the right target market for your product. Karl shares his approach of identifying stakeholders, who have an incentive to make an investment in a business. The challenge, however, is to position the product in front of these stakeholders so that they know of the business's existence. This is where Chelsea's expertise comes in.
What you’ll learn in this episode:
- The importance of finding what will drive a company to success, which may not be what you initially think
- Consider brand positioning and the target demographic when creating advertising strategies
- The role of relationships in all aspects of business, including marketing, investing, and accounting
Connect with Chelsea Talamantes:
Website: https://chelseakathryn.com/
LinkedIn: https://www.linkedin.com/in/chelsea-talamantes-25053b126/
Connect with Karl Dakin:
LinkedIn: https://www.linkedin.com/in/karldakin/
Website: https://capitalinnovation.institute/
Entrepreneur Coach AI: https://capitalinnovation.institute/Entrepreneur-Coach