Jan. 24, 2023

44.Lift Up: Establishing a Culture

44.Lift Up: Establishing a Culture

“I can’t describe it, but I know it when I see it,” is pretty common when describing a company’s culture. But not so much for Bobby Mason, CEO of SPOC Automation. Bobby joins host Jim Barnish to talk about how his company has defined their “Lift Up” culture and how that culture has redefined what success means for their company. Listen in to see how lifting up in every aspect of the business - yourself, your team, your customers, your innovation - can’t help but lift up the company itself.

3 Key Takeaways

  • Hiring strategy = culture strategy. The people you hire need to be hired (and fired) based on culture. Align with people that believe what you believe and you can succeed with that.  
  • Rate your meetings. This is a rarely used, but highly effective, tactic that forces organizations to critically think about the effectiveness and necessity of meetings they’re in. 
    • Host Note: Check out this article on Level 10 meetings to get an example of what this process can look like: https://hypercontext.com/blog/meetings/the-level-10-meeting-agenda#what-is-a-level-10-meeting
  • The top barrier to growth is people and communication.


LinkedIn: https://www.linkedin.com/in/robert-l-mason-9122817/

SPOC Automation website: https://spocautomation.com/

SPOC Automation Facebook page: https://www.facebook.com/SpocAutomation

Extreme Ownership by Jocko Willink: https://a.co/d/1CrWuuz


Bobby Mason is CEO and President of SPOC, a family of innovative companies specializing in variable speed drive automation and inverter technologies. SPOC Automation, SPOC SCADA, and SPOC Grid Inverter Technologies are built on an award-winning culture of innovation called Lift Up.

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