49. Expanding Consumer Brands with Digital Assets
The world is becoming more digital by the second, but not everyone is up to speed. Serial entrepreneur, Matias Marquez, helps brands connect with consumers with digital assets. His company, ethos, works with brands to provide digital assets (i.e., NFTs) to customers that have real-world benefits.
Join Jim and Matias as they discuss bringing Web3 to consumer brands.They talk about digital asset ownership, engaging your consumer base, and exit lessons learned.
3 Key Takeaways
- Simplify technology: Make new technology (i.e., NFTs) so simple that users don’t know what they’re interacting with - just that it works and they like it! e.g., You don’t know what happens with the payment interface when you use Apple Pay at Starbucks, it just works seamlessly.
- Exit Intentionally: Some business owners are intentional about every aspect of their business until they get to the exit. Don’t stop being intentional at the end - be mindful of all three parties that matter: employees, customers and shareholders. Yes, that means business owners not simply taking the largest offer…
- Follow the Vision: Create an environment where you’re thinking about the long-term goals of the business (including exit) and chart a path towards it. You can’t get somewhere if you don’t know the end goal.
Resources
ethos Company Website
ethos Company LinkedIn
Matias’s LinkedIn
Matias’s Twitter
Matias’s Instagram
About
Matias Marquez is the CEO of ethos, a company that is on a mission to accelerate the world’s mass adoption of Digital Assets (NFTs) by humanizing, simplifying and facilitating rich experiences for brands and their customers. Matias is also an active advisor and investor in technology companies and a PowerPlay Young Entrepreneurs Ambassador.
Matias founded Buyatab in 2009, led it to become a global leader in digital gift giving and sold it to Atlanta-based FLEETCOR Technologies. (NYSE: FLT). By the time of the acquisition, Buyatab’s clients included brands such as Walmart, Whole Foods, Four Seasons, and others.Throughout his career, Matias has received many awards for his entrepreneurial success, including being named a BC Business Top 30 Under 30 recipient in 2016; winner of the 2016 EY Entrepreneur of The Year award; being named to Canada’s Top 40 Under 40 for 2017; and being named a Forty Under 40 recipient in 2018.
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