4. You Want To Get the Brand Right, But You Don’t Know What That Means
In this episode of THE IMPACT BRAND DOCTOR™ PODCAST, we are lifting up the Brand journey of Carol Ben-Davies, visionary Founder of the Brand: College Bound Determination: Reality Preparation, Life Advantage. Carol Ben-Davies uniquely serves parents by preparing students for the reality of college, giving them a competitive advantage in college, and in life! She is the author of the forthcoming book College Breakdown or Breakthrough: Avoiding the Brick Wall of College Pitfalls That Ruins Your Child’s College Journey. Carol speaks to parent groups and educators, live and online across the United States.
The powerful impacts of Founder Carol Ben-Davies’ work include: saving a new college student who has hit “the brick wall of college pitfalls” with an empathetic intervention guiding them back on track, reassuring parents their child’s college dream will not become a nightmare; demonstrating and supporting parents of children grades 9-12 witness how combining strengths assessments and reality preparation protects the individual student with powerful college strategy, mindset and behaviors that withstand the brick wall and create college breakthroughs in four years, not six.
Reach out to Carol Ben-Davies and her powerful work at College Bound Determination. Go to: https://CarolBenDavies.com
Rich Strategy Nugget Highlights:
09:27 - “Focus your Brand on authenticity, the realness of the unique purpose that you have and state it clearly in a vision, “What I see for you is …” in a powerful intangible Brand Promise that magnetically attracts”;
14:37 - “Focus on describing the result that is different, the highest level result. What is the power you have that transforms? Craft it in words that transfer the energy of a powerful intangible Brand Promise.”
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Resources:
Reach out to Carol Ben-Davies and her powerful work at College Bound Determination. Go to: https://CarolBenDavies.com
Connect with Rich:
Website: https://richbrands.org/
LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/