9. When You Just Need To Get More Clarity About Your Brand and What is a Personal Umbrella Brand?

In this episode of THE IMPACT BRAND DOCTOR™ PODCAST, we are lifting up the Brand journey of David Chametzky, founder of the brand Your Time to Soar: Elevating You on a Higher Path and author of the forthcoming book When Your Heart Says It's Your Time to Soar.

David is a personal coach who has created coaching programs at several levels and is also a podcaster on the popular New York podcast "Peace, Love, and Bring a Bat."

In this episode, David shares the challenges he faced in achieving brand clarity before he met Rich. He shares how he had many ideas, logos, and names but no clear message that everyone understood except himself. David talks about the importance of being grounded and having a clear “WHY” to achieve brand congruence.

This episode is great for anyone facing challenges in achieving brand clarity and congruence. It's also for those who have a heart for others but struggle to be a branding champion for their own brand.

Rich Strategy Nugget Highlights:

08:01 - “The clarity with which your brand speaks” when it opens its mouth, when it shows up at a podium, when someone looks at the homepage above the fold on the website. When somebody says a testimonial about what it really does well, the clarity with which a brand speaks shapes its impact. Making sure that the language the brand speaks is consistent and transfers energy is vital.

Subscribe to THE IMPACT BRAND DOCTOR™ PODCAST and check out other episodes for Rich Strategy Nuggets and Action Items you can take right now!

Connect with David Chametzky:

Website: https://davidchametzky.com/ 

LinkedIn: https://www.linkedin.com/in/david-chametzky-a933b32/ 

Connect with Rich:

Rich’s LinkedIn: https://www.linkedin.com/in/richkozakrichbrands/