Nov. 22, 2022

110. From Sales to Starting His Own Business: It’s Time to Live on Reality's Terms

110. From Sales to Starting His Own Business: It’s Time to Live on Reality's Terms

Joe Rockey is a successful entrepreneur who has built a number of businesses from scratch, including a real estate business that has flourished for over 11 years. In this episode of The Prosperity Perspective podcast, Joe will be sharing some of the biggest challenges he faced when starting his company and how he overcame them.

Hear how Joe learned to navigate his two most prominent hurdles: financial juggling and time management. Joe shares with host Liam Leonard his framework for investing in house flipping when his outcome was real estate rentals and his insight into why it doesn’t matter what you’re selling as long as you know how to properly sell.

Understand the importance of knowing yourself and who you bring into your life, learn to generate passive income with minimal funds, and gain the right skill sets along the way, starting with today.

3 Key Takeaways

  • If you know how to sell properly, it won’t matter what you’re selling. Joe breaks down how he connects with people successfully every time. 
  • Get rid of the fear of failure mindset. If you try to sell something new and completely fail at it, you can move to something else. It’s more important to know that you gave it a shot. 
  • Your surroundings have a direct effect on the way you respond to crises. Be intentional with the people and atmosphere you surround yourself with. 


For real estate questions:

Father and Joe Podcast

Local Football Flavor on YouTube

About Joe Rockey 

Joe went to Duquesne University in Pittsburgh, Pennsylvania and double majored in accounting and finance. The majors were chosen because they give intrinsic skills that are needed by all businesses–everyone needs to know where their money is and how to get more of it. Finance covered the part of how a company gets more money. However, the best way is through sales. Knowing that sales are the key to every business, Joe worked a variety of commission-only sales positions throughout his time at Duquesne.

Following graduation, Joe worked for three years as a personal financial advisor. In the first year, he was the office’s “rookie of the year.” In the second year, he was the “underclassman of the year,” and by year three, Joe left to create his first real estate business in 2011.

Since then, his businesses have created revenue from properties in a vast array of methods. Some of the more common ways his company creates revenue are by performing land lording services, selling investment grade properties to other investors, and renovating for sale properties.

Outside of his professional world, Joe is a married man with a newly-born son. In 2017, along with Father Boniface Hicks, they created the podcast Father and Joe. The goal of their podcast is to bring individuals closer to God. Joe is also an avid axe thrower–in 2019, he finished 192nd in the International Axe Throwing Federation Championship in Toronto.