YES, BRAND with Hersh Rephun
Comedy is a great ice-breaker. On this podcast, standup comedian and brand storyteller Hersh Rephun tackles messaging challenges with business owners, Founders, and CEOs, who share their experiences, victories, and defeats on the road to connecting with their target audience. With dual chops in comedy and advertising, Hersh has enjoyed an eclectic career spanning two decades as a message therapist, and as a standup comedian playing gigs across the country. His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. As a brand storyteller, he operates on one simple principle: sell the truth. “Success is inextricably linked to ‘selling the truth,’ says Hersh. “Your truth is your essence. To be memorable, you wanna be clever - but you have to get real to be funny."
Recent Episodes
Creative Marketing Brings Out the Visionary in You: Tori Barker
Jan. 24, 2023
It is always a thrill for me to speak with colleagues who do SO well those things that I do not do. This is especially true when they are fellow artists, driven by creativity and thriving in business relationships that are r…
One Plus One = DONE! Chris Joyce of Gusher is Exploding with Insight
Jan. 17, 2023
Dive into this high-energy, solution-packed, and laughs-rich chat with Chris Joyce, who asks, "Who's the VIM (vested interest market)?" These are the people who will make up your team, become your most zealous initial custom…
Make Your Mark with Kay Suthar, FFS!!! (must listen to understand)
Jan. 10, 2023
Alternate episode title: Kay Suthar: A Rebel Unleashed! I recommend abandoning preconceptions, and taking any sticks out of your arse before listening to this episode. It's not a trigger warning, it's more of a Kay Suthar fa…
Negotiating Improv and $500M in Deals with Mike Lander
Jan. 3, 2023
If you haven't heard of Mike Lander, this is the best way to meet him: relaxed, having a few laughs, and dropping wisdom nuggets about the art of negotiation. He's a master at it, that's his brand at first glance. But there'…
Figure Out What Your Audience Wants From You: DP Knudten
Dec. 20, 2022
This season's theme of "Selling the Truth" provides a unique opportunity for me to sit down with colleagues and test my theory about getting real to get funny. On YES, BRAND this week is DP Knudten, whose book, Nonfiction Br…
When Your Brand is Personal & LinkedIn, with JD Gershbein
Dec. 13, 2022
Since 2006, my YES, BRAND guest, JD Gershbein, has been at the forefront of the LinkedIn conversation. One of the world’s first independent LinkedIn consultants and a pioneer in LinkedIn education, JD serves ambitious profes…
Children's Book Author Sandy Ciaramitaro Wants (Good) Egg On Your Face
Dec. 6, 2022
Meet The Good Eggs, protagonists of an eponymous book series created by my guest, Sandy Ciaramitaro, to impart life lessons about virtues, diversity, and service. And today on YES, BRAND, we dive into the experiences of the…
Jason Skeesick's Brand: A Couple of People Having a Conversation
Dec. 1, 2022
His company is called Spear and Clover, and on this episode of YES, BRAND, Jason Skeesick and I have a conversation. It's really that simple. It's only the second time we've spoken, which is important, because I imagine this…
If You're Not InPhone, You're SOL...Meet Steve Ramona
Dec. 1, 2022
Making life easier for people in business is one of the most honorable roles I can imagine. And Steve Ramona's personal brand boils down to that. He's even streamlined his bio to convey his direct objective, as his latest ve…
The Drop In CEO Deb Coviello Plays "Poppins" for Clients
Dec. 1, 2022
That episode title reads like the headline of a possible profile on Deborah Coviello, aka The Drop In CEO. That's probably because when wearing my publicist hat, I like to zero in on the essence of the client and drive that …
Branding for a New Earth Market with Sara Yamtich
Dec. 1, 2022
Listen up, spiritual thought leaders, visionaries, and entrepreneurs with online courses and content: Sara Yamtich has spent a decade introducing you to a growing audience of believers as CEO and Founder of digital marketing…
Martin Pazzani and Kerry Shaw Brown Unleash Unbound Spirits
Dec. 1, 2022
This episode of YES, BRAND is a smooth blend pairing one of the most broadly experienced executives in the spirits and wine business with a leading commercial filmmaker whose clients include DaVinci Wines, Maker's Mark, Hon…
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