YES, BRAND with Hersh Rephun
Comedy is a great ice-breaker. On this podcast, standup comedian and brand storyteller Hersh Rephun tackles messaging challenges with business owners, Founders, and CEOs, who share their experiences, victories, and defeats on the road to connecting with their target audience. With dual chops in comedy and advertising, Hersh has enjoyed an eclectic career spanning two decades as a message therapist, and as a standup comedian playing gigs across the country. His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. As a brand storyteller, he operates on one simple principle: sell the truth. “Success is inextricably linked to ‘selling the truth,’ says Hersh. “Your truth is your essence. To be memorable, you wanna be clever - but you have to get real to be funny."
Recent Episodes
What Archetype Are You? Get Some BRAND Therapy with Yamilca Rodriguez
May 30, 2023
Yamilca Rodriguez and I come from different corners of the branding universe, but we have therapy in common. Each of us listens to our clients and helps them shape their identities: I do so through voice and message, Yamilca…
Tony Whatley is 365 Driven and a 24/7 Lover of Comedy
May 18, 2023
I'm keeping these show notes short, because my on-air intro of this guest is long-winded, quirky, and - to the Hershheads out there - funny & charming. I recorded it as a tribute to Tony Whatley, executive performance coach,…
There's No F*cking Around with Dr. Amanda Barrientez
May 11, 2023
If you know me at all, you know that I use profanity with intent, never just for shits and giggles. My guest on Episode 25 of the YES, BRAND podcast is Dr. Amanda Barrientez - aka "The Money Healer" - founder of the brand ca…
Get Commercial Directing Film Schooled by Master Classman Jordan Brady
May 4, 2023
Some people have so much knowledge to share, it can't be condensed into a single course, talk, or workshop. Jordan Brady - one of the goodest good guys - has at least placed his deep, deep trove of experience under one roof…
30 Minutes to Fitness with 9Round Founder Shannon Hudson
April 27, 2023
"Motivation follows action," says Shannon “The Cannon” Hudson, Founder and CEO of 9Round Franchising, LLC, the world’s largest kickboxing fitness franchise. Shannon trained in martial arts as a boy, and was motivated to beco…
Make an Asset Out of Yourself for a Fantastic Finale, with Stephanie Hayes
April 20, 2023
We're living longer, and retiring later (if at all), but that doesn't mean we're not evolving! More likely, we're figuring out what to do NEXT. Stephanie Hayes, host of the Real People, Real Business podcast, is the founder …
Rapidly Growing with William Harris and Elumynt
April 13, 2023
It's amazing how much ground you can cover without an agenda! Join me and my guest, William Harris, Founder & CEO of growth agency Elumynt, as we surf across AR, VR, AI, URLs, and our species' mission to Mars. Here's a Chapt…
It'll Be Smooth Sailing This Season with Lyndsay Phillips!
April 6, 2023
Season 2 of the YES, BRAND podcast begins with Lyndsay Phillips, CEO and Captain of Smooth Sailing Business Growth and Smooth Business Podcasting. She is a Content Marketing & Podcast expert, host of Leverage Your Podcast sh…
When You Care as Much About the Sauce as the Coverage: Glenn Rudin
March 16, 2023
I wanted to close out Season 1 of YES, BRAND with a fun chat about brands, pizza, messaging, insurance, and upscale cosmetics. So, naturally I invited Glenn Rudin of Always Been Creative to the studio. A self-described "pro…
Chelsea Talamantes Will Help You Create That Big Beautiful Thing
March 9, 2023
I did not know Chelsea well before I sat down with her for this in-person interview. Even standing beside her as a few of us who were attending the same event met for the first time, I picked up on her directness and sinceri…
Purpose Play: Nashville’s James O’Connor Harnesses Talent and Intent
March 2, 2023
James Kevin O'Connor has developed an amazing personal brand with his faith and his musical artistry at center stage. His sense of himself is harmoniously in sync with the world around him. As you'll see from our conversatio…
Neurobranding Expert Lauren Clemett on How the Brain Sees Brands
Feb. 23, 2023
She is known as The Brand Navigator, and award-winning Neurobranding expert Lauren Clemett has climbed personal mountains to find her true north. Told as a child that she had wordblindness and would never be able to read or …
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