April 27, 2023

30 Minutes to Fitness with 9Round Founder Shannon Hudson

30 Minutes to Fitness with 9Round Founder Shannon Hudson
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"Motivation follows action," says Shannon “The Cannon” Hudson, Founder and CEO of 9Round Franchising, LLC, the world’s largest kickboxing fitness franchise. Shannon trained in martial arts as a boy, and was motivated to become an IKF Light Middleweight Kickboxing World Champion. We talk about action and motivation in business, and how - along with his wife, Heather “The Hero” Hudson - he opened the first 9Round in 2008, growing the company to over 500 locations open and operating in 20 different countries around the world.

Sparked by his love of the sport and his desire to make others stronger, Shannon continues to be driven by his passion for creating business opportunities for others and impacting people’s health and fitness.

Chapter Markers:

00:00 - Motivation Follows Action

6:00 - Growing Up in Martial Arts

8:00 - Launching 9Round: Cash Poor and Energy Rich!

10:00 - Marketing and Brand Ethos

13:00 - Franchising: Culture is King

16:30 - Next for 9Round

Numerus Capital's mission is to make companies more profitable. We do this by helping them add revenue by expanding their credit sales. Offering customer financing provides you with a second club in your bag to close every sale with your ideal customers.

We also deploy standard and Surcharge Credit Card Processing solutions that can reduce/control your credit card payment processing costs that drop 2 to 3% right to your bottom line as pure profit.

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YES, BRAND Theme, Intro/Outro:

Words and Music by: Hersh Rephun

Performed by: Hersh Rephun & Samantha Rephun

Produced and Mixed by: Daniel Teo

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Cover Art: Tori Barker, Creative Marketing

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Shannon Hudson - Final Transcript

[00:00:00] Shannon Hudson: Motivation follows action. Not, not. Motivation doesn't come first. You just have to do the action first.

[00:00:09] Hersh Rephun: Yeah. And it's the same in business, I gather. You know, sometimes you have to take some step. You gotta take some step. You don't know where it's gonna lead. Yeah, yeah. Even if it's wrong,

[00:00:18] Shannon Hudson: take it. I mean, I tell people, people say, I'm not ready to have kids.

[00:00:22] Shannon Hudson: You're never gonna be ready to have kids. Ever. Just you, you have them and you become ready. Right? I'm, I'm not ready to start a business. You're never gonna be ready. Start the business and just, you'll figure it out. The doors will open as you go. Right? So ne I'm not ready to, to be in shape. I'm not ready to commit to a workout program.

[00:00:40] Shannon Hudson: You're never gonna be ready, man. You just need to start going right. Start going in and the doors will open and you'll weave your way through it. And.

[00:00:49] Hersh Rephun: Martians landed? Yes. Wearing Prada suits. Yes. Drinking Henry Seltzer. Yes. Chewing Juicy Fruit. Yes. And your branding here? Yes. Brand. [00:01:00] Your message here? Yes.

[00:01:01] Hersh Rephun: And a verse about Yes. Your product here? Yes. I'm Rush Redmond? Yes. And I'm a message therapist? Yes. And I have a podcast. Yes. Brand. That's right. That's it. Yes. We'll help you fix the world. Yes. Or your bottom line. Alright. Your bottom line. Get it. I get it. Welcome to the Yes podcast. Well, to another episode of the Yes Brand podcast.

[00:01:32] Hersh Rephun: Weather's getting better. I'm outside today. For this interview, I went inside the gym with Shannon, the Cannon Hudson, founder of the world's largest kickboxing fitness franchise. Nine round. So anyway, we'll get into that in a minute. Um, I'm really excited to share that conversation with you. I think it's great that you can sit on your ass and, uh, listen to a show about getting up off your ass, and I think that's a fantastic thing.[00:02:00]

[00:02:00] Hersh Rephun: Um, and also it started getting me thinking about, um, you know, when I talk about customer finance solutions and you know, if I'm an entrepreneur, solopreneur, Service provider, I'm worried about how are my customers gonna get financing. But there's another side to that whole equation, which is the, something like a franchise where they're doing a lot of credit card processing.

[00:02:22] Hersh Rephun: And, um, and so in situations like that, certainly you can avail yourself of a, uh, of a solution provider like Numeris Capital Rjv partner this season because they're a market leader in credit card processing solutions so that, uh, you can control your bottom line. Not have your margins get squeezed by interchange fees and so on and so forth.

[00:02:42] Hersh Rephun: So just go to numeris capital.net. Forward slash Yes, follow the link on this screen. And without further ado, yes. Brand Yes in the hot seat today at Yes Brand [00:03:00] is Shannon the Cannon Hudson Shannon is the founder and c e o of Nine Round Franchising, which is the largest kickboxing fitness franchise in the world.

[00:03:12] Hersh Rephun: And in full disclosure, I should say that I am coming up on my 300th workout at my local nine round franchise in Coralville, Iowa. Welcome, Shannon to Yes, Fran.

[00:03:25] Shannon Hudson: Yes sir. Thank you for having me, and I'm so happy you

[00:03:27] Hersh Rephun: remember. Oh dude, so am I. So, and I, and I've probably done more than 300 workouts because I, there was another location and I didn't even keep track and I was there for a couple years.

[00:03:37] Hersh Rephun: So, you know, the reason it fascinates me to talk to you is because, What I noticed about what, I don't know a ton about franchises. That's not really my specialty, although I've worked with some retail franchises, but with gyms, it just seems like it's so hard to get people in there. Like to [00:04:00] get people in there and to get them to come in there.

[00:04:02] Hersh Rephun: It's almost like for some people, the dentist, right? Like they don't wanna, they don't wanna go. How have you addressed this? And we'll talk about your history and your experience as a champion, but not every champion goes on to open a business this successful. So, you know, how do you get people in there?

[00:04:21] Shannon Hudson: Well, you, you hit the nail on the head. That is the holy grail of fitness because you're so right. We're paying, people are having to pay for pain. Yeah. I mean, let's be honest, get in shape. It hurts. I mean, it's kind of the exercise. You're gonna sweat, your muscles are gonna be sore. You gotta eat like a bird.

[00:04:37] Shannon Hudson: I mean, you know, it's hard to get in shape. It's hard to lose weight. Right? So, so, What? What do we do? Oh my gosh. It's a marketing piece, right? Because you know what? There's a lot of good workouts out there. There's so many great brands out there, boutique brands and gyms. There's so many good options.

[00:04:54] Shannon Hudson: Everybody gives a good, good workout, so we have to be, be very good at marketing. It's kinda like [00:05:00] McDonald's. I can make a better burger at home. But they have the best marketing. I mean, you know, they're on every corner. They get Travis Scott, they get all the, you know, they have great marketing. So your question is, how do we get people in the door of, number one way is referrals.

[00:05:14] Shannon Hudson: Referral. Bring friends, tell their friends, come see this place. These people are amazing. The workout's great. That's the number one thing we do. And of course we do the basic stuff, the social media, the paid advertising, you know, the mailers, the go business to bi, the grassroots, the events. You know, you gotta be omnipresent, you gotta be like an octopus man.

[00:05:32] Shannon Hudson: You gotta have arms everywhere, right? So that's how we try to get people in the door.

[00:05:35] Hersh Rephun: And you started with just the one franchise, the one uh, gym in Greenville, right, in South Carolina. And now, I mean, you had, last time I looked around 500, I don't know how many you have worldwide, but it was in the 500 range.

[00:05:50] Hersh Rephun: Yeah, yeah.

[00:05:52] Shannon Hudson: 5 20, 5 20 in 19 countries. So it's exciting.

[00:05:55] Hersh Rephun: Wow, that's crazy. That's incredible. So you were [00:06:00] the I K F Light Middleweight Champion Kickboxer in the world. When did you decide you wanted to open this business?

[00:06:08] Shannon Hudson: Yeah, it's a great story. I love telling it, you know, and my older brother, who's nine years older than me started karate when I was born in 1979 at the local karate school.

[00:06:20] Shannon Hudson: And that is, I grew up, I grew up around martial arts. My brother started going to tournaments and then, and I was just following him and going around. And then of course, when I was seven years old, almost eight, I started in the same karate school and I'd been a mar a lifelong martial artist, and. I got the competition bug early with karate tournaments.

[00:06:39] Shannon Hudson: Started competing in amateur kickboxing, amateur boxing. Went, you know, did some golden glove tournaments. And then I said, you know, I'm gonna turn professional as a kickboxer. And my professional debut was on a fight league that Chuck Nas was starting called the, called the World Combat League. And it was a ton of fun.

[00:06:58] Shannon Hudson: Got to meet Chuck [00:07:00] Norris and you know, since then I fought in Switzerland, France. I want a world title as a pro in Canada. I love to compete. I love the sport. Yeah.

[00:07:09] Hersh Rephun: And then the idea of nine round the idea of this, what was the origin of that? Yeah, I didn't, because that is just really novel. Like, it, it's, thank you.

[00:07:19] Shannon Hudson: Yeah. I didn't answer the question, did I? You're right. Oh,

[00:07:21] Hersh Rephun: no, no, but that's alright. I was gonna, I was gonna circle back around to rather than, rather you're the guest, so.

[00:07:28] Shannon Hudson: Well, thank you. Thank

[00:07:29] Hersh Rephun: you. So I, but um,

[00:07:31] Shannon Hudson: but yeah, well, Hersh, I've been hitting the head a lot, so, you know, I forget things, right. So, What happened was I told my wife, Heather, I said, you know what?

[00:07:41] Shannon Hudson: Gosh, this training that you do to fight at this world championship level is so good. How do I bring that to the average person, but not, but take out the getting hit part cuz that's no fun, right? And make, make it a fitness program and a holistic, like, you know, get stronger mentally learned to punch, learned to kick, do these [00:08:00] empowering movements.

[00:08:01] Shannon Hudson: And there was a brand out there I really liked. It was a 30 minute circuit. And it was women only and they had 8,000 locations. I don't know if you remember it, it was called Curves. Oh yeah, sure. Right. And I said, I said, I love that model. Small footprint, not a lot of staff members. It's a circuit so you can come whenever you, whenever it's, you know, convenient.

[00:08:21] Shannon Hudson: It's only 30 minutes. And we modeled the brand there. We started with that framework and said a nine, a 30 minute workout, kickbox, and we'll come out to a nine round workout. That's when we got the name nine round. And those stations, your number eight's a speed bag, round one's jump program, you know, those, those stations have stayed the same for 15 years?

[00:08:41] Shannon Hudson: Yeah, we, we just changed what we do on the drill and in 2008 we borrowed money from a friend maxed out the only credit card we were. That we could get. We were cash poor and energy rich man, and we started the first brand with no sign on the building, the first location in, in 2008, and we had almost a [00:09:00] hundred members in 30 days.

[00:09:02] Shannon Hudson: We knew then we had something very special and now it's how do I scale it? Get it out distri, get distribution out to more people.

[00:09:10] Hersh Rephun: So, Okay, well, going back to the, to the, to the nine rounds, I, there have been days when I wish you would eliminate the jump rope because the ju now. Obviously gets the heart rate up, it gets, it gets you go.

[00:09:25] Hersh Rephun: But some of that stuff just is deceptively difficult. And there's a question in here too, it's just not, not just a bitch session for me, but it's like, you know, I walk in and the, and the trainers will know, they'll be like, yep, try it. Just try it. Cuz the coordination required for some of these moves is difficult, but it, you know, for people coming in to the gym, how do you balance like the level of difficulty?

[00:09:51] Hersh Rephun: That they're gonna have, that they're gonna need in order to really have make it work and the desire that they're gonna have to do stuff that sometimes they feel they just can't [00:10:00] do.

[00:10:00] Shannon Hudson: Yeah, it's a great question and two things on jump road. Number one, we try our very best to keep some authenticity to actual fight training, you know, so what do world champion fighters do?

[00:10:14] Shannon Hudson: Well, they all jump rope. Yeah. You know, and there's, there's a reason for that. So we want to keep that element there. We try to teach the trainer some methodology to help customers, cuz we have a rope that's not even connected called an air rope. I don't know if you've seen.

[00:10:29] Hersh Rephun: Yeah. Oh yeah, I've tried. I've used it.

[00:10:30] Hersh Rephun: Yeah.

[00:10:31] Shannon Hudson: Yeah. So there's a good place to start if you can't jump the rope. And there's two rounds in that workout. Hearst that people see improvement very fast. One is jump rope. If they get two turns today, they might get three tomorrow. Yeah. The other's the speed bag. Speed bag, yeah. Yeah. They might not get hit it at first, but when they do, the light bulb goes off and they're like, oh my God, I can do this and that.

[00:10:54] Shannon Hudson: That's what hooks you. Right. So that's the reason the jump rope is there. And I hear that a lot from people. Man, it's [00:11:00] hard. I don't like jump rope or this and that or, but we believe if you are coached properly, you can get there, you know?

[00:11:06] Hersh Rephun: Yeah, and I mean, I d you know, the way my mind works because I'm in the business of branding and messaging and, and a lot of times comedy driven stuff, I love it.

[00:11:16] Hersh Rephun: You know, I'll be like thinking of funny ways to like, how would you promote the gym? And, um, I. You know, and it's funny because you wanna be able to show people thriving and succeeding at it, but at the same time, the fact that it's hard. So what you end up doing is the comparison to another gym is where you would create a gym version of something that doesn't work, that has all those pitfalls, and then nine round would be the opposite.

[00:11:45] Hersh Rephun: And in a way it is because you know, you get out, you're in and out in 30 minutes, which. You know, and I've done the other stuff too. I had a friend that I worked out with for a while so that we could hold each other accountable at regular gyms. You [00:12:00] know, I worked with a trainer, which is very expensive also to work with a trainer.

[00:12:04] Hersh Rephun: And here we have like, you know, like three trainers. At any given moment you have trainers and you know, and I'm totally unabashed about being an advocate for the gym because, That's why I wanted you on it was because it, it has worked for me and I love it. And then I and Jen here in Coralville also. What an amazing team she's put together.

[00:12:25] Hersh Rephun: How do you, I know you do trainings obviously for the franchisees and all of that, but how do you capture, cuz I also was at, you know, I have a office in California and I was at a nine round in Culver City. Few years ago it was pre pandemic, but you know, again, so warm, so welcoming. Oh yeah. You know, come in, work out, you know, gave me gloves.

[00:12:46] Hersh Rephun: How do you attract and cultivate that culture of just supportiveness and everybody being warm and like a family kind of, you know, how do you pull that together? [00:13:00] Yeah,

[00:13:00] Shannon Hudson: great question. And it's hard to do. It's not easy to do. Culture is king. They say Cassius King, but culture is king and we're in the people business.

[00:13:07] Shannon Hudson: At the end of the day, it's a people service business, so that is numero uno. I mean, the equipment's great and all, but that's not what's gonna make people feel the warm and fuzzy and want to come there. It's the people. Yeah. So from us it's bringing the right franchise owner on number, on board. Number one, it's not selling to anybody that can fog a mirror and can afford it.

[00:13:28] Shannon Hudson: It's people that have in their heart a, a caregiver attitude. They wanna help people, they wanna help their community and they love working with people. They're a social butterfly, right? That, that, that is it. So, cuz I can teach this. The punching, I can teach the punching kicking. That's pretty simple with the athletic person.

[00:13:47] Shannon Hudson: A trainer, if they're athletic at all, that's easy and that comes second major. You know, they, they love that stuff, but what you can't teach is personality. So for us it is so, it is crucial to get the right franchise owner or the right [00:14:00] personality. And they, cuz they usually hire like, you know, people like them.

[00:14:03] Shannon Hudson: Yeah. Right. So, so that's what, so if we get that right, we know that location's gonna have a great chance of hiring the right people and putting the right energy in the studio, and that's what we want.

[00:14:14] Hersh Rephun: Yeah. Yeah. That makes total sense. I mean, they cultivate around them the kind of people that wanna work for people like them.

[00:14:21] Hersh Rephun: Yeah. Uh, and then the membership becomes like that too. It just really feeds into it. So I find it's really nice, a very tight, you know, uh, space and it's warm and, and all that. I do have a question about who chooses the playlists. I don't know that I approve of all the playlists. Yeah, that I don't know if anybody loves all the playlists.

[00:14:42] Hersh Rephun: I'm trying to think of what it was this morning. It was good this morning. I liked it. Sometimes it's just not what I would work out to. It's just, yeah. Can't please everybody. But how do you figure it out?

[00:14:52] Shannon Hudson: That's a great question. Music is important, right? It's an important part of getting the vibe and the energy in the studio.

[00:14:57] Shannon Hudson: Right. And making you feel like you want to go, [00:15:00] go, you know, work out. Right. And music's tricky because there's licensing involved, right? Yeah. So I. We have a vendor called Fit Radio that has, that's all they do is fitness, music, and if the franchisee is using the right vendor, which there's another can of worms.

[00:15:16] Shannon Hudson: Mm-hmm. I don't know. Mm-hmm. They, they're supposed

[00:15:17] Hersh Rephun: to be, oh, they, they are here.

[00:15:20] Shannon Hudson: I know. They, they're, they have all, I have no doubt they're using the FIT radio app that has many playlists in there that's curated for that music, specifically curated for fitness, so it blends from one song to the other.

[00:15:32] Shannon Hudson: There's no stop. Right. And some lists are better than others. Let's be honest. Some lists are better than others and sometimes you get something that you really dig and sometimes it's a little bit like, eh, I don't know about this one. You know? So, yeah. That

[00:15:44] Hersh Rephun: is far from a complaint, by the way, on my part I'm with, it's, it's just every gym I've ever been in, I've wondered, like, and it's always, well, we have a playlist.

[00:15:52] Hersh Rephun: Yeah. You know, and they're curated. Yeah. And, uh, you know, and I don't think you'd wanna have somebody trying to [00:16:00] figure out. Songs on their own and you know,

[00:16:03] Shannon Hudson: well. You know, again, that's why I said if the vendor, if the franchisee's using the proper vendor, because for licensing and for editing, what you don't want is to hear.

[00:16:14] Shannon Hudson: We've heard story horror stories. Franchises play unfortunately, or the trainer played something that was their own and it was. You know, it was a vulgar language. Oh yeah. You know, scream music or whatever, and it's like, oh my gosh. You know, so, so that's just part of the human element of people wanting to change things, right?

[00:16:33] Shannon Hudson: Yeah. Element, you know? But the music's important. Yeah. It's very

[00:16:36] Hersh Rephun: important. But, but it works. And another thing that works is that now you have the announcer, like the announcer voice, the calling, the rounds. Calling the time, 30 seconds, you know, that I have, I've really appreciated. Gives the trainers more time to work one-on-one.

[00:16:52] Hersh Rephun: It gives, everybody can hear the in between exercise that you're doing, you know, between rounds. So [00:17:00] you and Heather have done all of this stuff with this nine round brand. What is next or what hasn't yet been accomplished? Is there anything?

[00:17:10] Shannon Hudson: Oh my gosh, that, that's what keeps me up at night. Man.

[00:17:12] Shannon Hudson: Opportunity, man opportunity. So of course, I mean, there's so much innovation happening in the brand right now. We've, I don't know if your location has the screens, the daily workout screens at each station that demo the workout. I. Wow. We have that in, we have that in 60 locations and we were actually able to open the lo.

[00:17:29] Shannon Hudson: Some locations we're testing now are open 24 hours a day. Oh wow. And that's where you can go in. If it's not trainer led time, you can self guide. Yeah, you can self guide through the screens that you have a senior and the voice timer. But, and then you have the trainer times as well. If you come with the trainer there, you're gonna get the hands-on approach, right?

[00:17:49] Shannon Hudson: So there's so many innovative things we're doing and we're excited to test and, and, uh, and get these going. International's a massive opportunity for us too. We just signed a a 50 unit. [00:18:00] Deal for India. Wow. For the southern part, southern region of India. And that's a country, a new country for us. So we try to go in one to two new countries a year.

[00:18:10] Shannon Hudson: So try to build the, continue building the team here and the home office and the support for the franchisees and you know, so there's a lot of work to do.

[00:18:18] Hersh Rephun: Yeah. Do you have locations in Europe?

[00:18:21] Shannon Hudson: We have some in the uk. Right. And that's, that's it. We haven't penetrated, you know, Germany and Switzerland, which I think Germany would be a great market for us, but we're not there yet.

[00:18:31] Shannon Hudson: So we'll get there one

[00:18:33] Hersh Rephun: day. Well, I think you will, cuz I think it's one of those things where you, you, you're now, you're turning 15 this year, you know? Correct. I think it's been amazing. I just love stuff that works. I love stuff that works. I think as a brand person, as a product person, we just have so much stuff that we, that you know, doesn't work or lets us down, you know?

[00:18:54] Hersh Rephun: When you started this, did you have any other business experience?

[00:18:59] Shannon Hudson: Pryor? [00:19:00] Yeah, I did. My brother and I mentioned my brother earlier. Yeah, ran, ran three karate schools, so the mi, cause we grew up in one. My brother ended up buying it. Then we expanded at, when I got older, I became a, you know, we've kind of partnered together and we opened location two and three and I realized with that business it was very hard to.

[00:19:21] Shannon Hudson: To scale meaning, and what I mean by that is the instructors had to be black belts. That took a lot of time. They had to be not only good technicians of martial arts, they had to be good at teaching. And, and that business is primarily a kid business, you know? So there was a lot of, it was just hard to grow fast and yeah.

[00:19:40] Shannon Hudson: Franchising idea is a, is a distribution method, right? People can become their own. Business owner, but yet tap into a brand that has support and structure and all those things we've developed in for 15 years. And that's how I got to here. But so business knowledge, I did have some and it [00:20:00] really, really helped me serve me so well moving into this.

[00:20:04] Shannon Hudson: Yeah.

[00:20:04] Hersh Rephun: Now you personally don't, it seems like you are not putting yourself so much out there, like as the. Image of the br, you know what I mean? Like, you're not, you're in po. There's posters of you. There's posters of Heather. Nice. Stuff like that. But I don't see you, you know, pushing your own brand, your personal, you know, Shannon, the Cannon Hudson.

[00:20:29] Hersh Rephun: Hi, I'm Shannon, the Cannon. You know, like, I don't know. I haven't seen

[00:20:32] Shannon Hudson: that. You're right. You nailed it. I, you know, I'm focused on the brand first off. Uh, You know, the past few years have been hard for us with Covid and Sure. You know, the past three years have been very, very challenging. So I haven't really, could I do more of the, of pushing me?

[00:20:48] Shannon Hudson: I think so. I, you know, I just haven't put my energy there yet, but I will. But maybe, maybe not right now, but I will. I wanna get the brand in a better place.

[00:20:56] Hersh Rephun: Yeah. Yeah, I hear you. Well, I think that it's great that [00:21:00] there's stuff that's untapped. Yeah. You know, we'll talk about that when you're ready to do that, cuz I could think of some fun scenarios and funny stuff to do with that stuff.

[00:21:08] Hersh Rephun: I have only a couple more questions, so I wanted to know like what your typical day is cuz I, I gotta find time to, to do my, you know, sometimes I'll do it in the afternoon, sometimes I'll do it in the morning, but, you know, everybody's day is busy. But what is. What is Shannon? The Cannon's Day? Typical. A typical day.

[00:21:26] Hersh Rephun: We're doing a typical day with Shannon. The Cannon day.

[00:21:29] Shannon Hudson: With the Cannon. Well, first thing I make my son, my son's 15. I have a 23 year old daughter and a 15 year old son. Yeah. And my 23 year old has finished college and, you know, she's started her own business of, in the franchise space, not with nine Realm, but being a franchise consultant, which is like a broker, like a real estate broker, but with franchises.

[00:21:51] Shannon Hudson: So if you, yeah, yeah. If you were interested in food, she would show you food, franchises to, to look into, ah, cool. Or whatever it is. But my, every morning I make my [00:22:00] son breakfast and I take him to school. That's our time together. I just really cherish that 15 minute drive with him every morning. And we listen to music and we hang out and then I go straight from there, right to the office and get to work.

[00:22:13] Shannon Hudson: And then I work out in the afternoons. A lot of people work out in the morning. I just never really got into that. Yeah. I think, and the reason I believe that is because when I did all the fighting, I always fall at night late and my training was always afternoon and evening ish, but to mimic that, right, so.

[00:22:32] Shannon Hudson: I just think for me it seems to work well. So I'll do nine around two to three times a week. Yeah. But I do some weight training at home. We have a little small personal, some weights at home and I'll do that a couple times a week too. And right now my wife and I are tr we're training for a 10 K race. Ooh.

[00:22:49] Shannon Hudson: Uh, we're doing next weekend. So I've been doing a little bit of running, not as, I'm not a big runner, I just am doing this for fun and I've only done, yeah, as long as a second 10 K I've ever done in my life. So that's my routine. And you [00:23:00] know, I don't sleep four, I sleep, I try to sleep seven hours a night minimum.

[00:23:04] Shannon Hudson: I can't do this five hour thing or this. People talk about, I only sleep four hours. I mean, high perform. Yeah. Sleep. It's a bunch of bs. I have to sleep or I don't perform well, I don't function well. So I go to bed about 10 30 ish. Yeah. Uh, you know, and I get up and go, you know, after my seven hours I'm ready to go.

[00:23:21] Shannon Hudson: So, yeah. Pretty simple, pretty boring.

[00:23:24] Hersh Rephun: No, it's good, man. I can't work out first thing. What I do is I get up early. Like you, I gotta, like, if I'm gonna get up really early, I gotta go to bed really early, which I try to do. Then I get up and I work cuz. Cuz when you get up you may have those ideas in your head of like work you gotta do and stuff you gotta do.

[00:23:42] Hersh Rephun: And the workout would just, you wouldn't be there, you wouldn't be in that in the moment. Whereas when I hit a wall with the work or I hit a break, then I go workout and then while I'm working out all that stuff's can just subconsciously, yeah, turn around and then maybe come back and, you know, have new ideas.

[00:23:59] Hersh Rephun: [00:24:00] But. It's awesome. The last thing is really just to give you the last word, and if there are people out there who are, you know, on the fence they're facing, like a lot of us are, they're not ready to take action. They're not ready, or they don't know if they're ready. And they're the people that we've all been in our lives where we said, I gotta do that, I gotta do this, I gotta do this, I gotta change this.

[00:24:22] Hersh Rephun: What do you tell those people?

[00:24:24] Shannon Hudson: Well, You know, I, a good quote I always say is Motivation follows action, not. Not, motivation doesn't come first. You don't say, I'm motivated to go work out. You, you just need to go start working out. And then you get motivated, you know, you're like, okay, I'm into it now and I'm going.

[00:24:43] Shannon Hudson: But the so, so motivation falls actually, you just have to start moving and not nine rounds, not for everyone. I get that. Because everyone's attracted to different modalities. Some people like to run, some people love yoga. Some people like Pilates. What it doesn't matter what your [00:25:00] modality is, but I think you should try nine round, right?

[00:25:02] Shannon Hudson: I think everyone should at least give it a whirl, but again, motivation follows action. You just have to do the action first.

[00:25:11] Hersh Rephun: Yeah, and it's the same in business, I gather. You know, sometimes you have to take some step. You gotta take some step. You don't know where it's gonna lead. Yeah. Even if it's

[00:25:19] Shannon Hudson: wrong, take it.

[00:25:20] Shannon Hudson: I mean, I tell people, people say, I'm not ready to have kids. You're never gonna be ready to have kids. Ever. Just you, you have them and you become ready. Right? I'm, I'm not ready to start a business. You're never gonna be ready. Start the business and just, you'll figure it out. The doors will open as you go.

[00:25:35] Shannon Hudson: Right? So ne I'm not ready to to be in shape. I'm not ready to commit to a workout program. You're never gonna be ready, man. You just need to start going right. Start going in and the doors will open and you'll weave your way through it. And it won't be a straight line. It never is. And you'll get there.

[00:25:51] Shannon Hudson: Right.

[00:25:53] Hersh Rephun: All right. If you liked the show Yes. And it worked for you. Yes. [00:26:00] Subscribe and leave us. Yes. Five star review. Yes. Tell all your friends. Yes. Get your branding here. Yes. Get your branding here. Yes, friends. Did I make it clear? Yes. Get your branding on? Yes. Before they're gone? Yes. Huh?