Comedy is a great ice-breaker. On this podcast, standup comedian and brand storyteller Hersh Rephun tackles messaging challenges with business owners, Founders, and CEOs, who share their experiences, victories, and defeats on the road to connecting with their target audience. With dual chops in comedy and advertising, Hersh has enjoyed an eclectic career spanning two decades as a message therapist, and as a standup comedian playing gigs across the country. His clients include changemakers, market leaders, agencies, institutions, production companies, and Oscar-winning filmmakers. As a brand storyteller, he operates on one simple principle: sell the truth. “Success is inextricably linked to ‘selling the truth,’ says Hersh. “Your truth is your essence. To be memorable, you wanna be clever - but you have to get real to be funny."