I did not know Chelsea well before I sat down with her for this in-person interview. Even standing beside her as a few of us who were attending the same event met for the first time, I picked up on her directness and sincerity. This is a woman who gives a sh*t about the people she works with - and she only wants to work with people she gives a sh*t about. That felt like the right starting point for this conversation, and I was excited by the way it all played out.
00:00: Big Beautiful Thing
00:02:46: One-Floor Elevator Pitch
00:07:48: More about Branding Chelsea's Marketing Agency
00:10:19: Asking the Right Questions
00:16:55: Trial & Error
00:19:14: Improv Game with Chelsea, Who Doesn't Break a Sweat
More About Chelsea:
There’s NO greater joy for Chelsea than helping a business owner hit their growth goals. What does that mean for you? It means that you have someone who’s in your corner, getting creative, while also crunching the marketing numbers for you. Someone who's making sure that you're not shouting in an empty forest, but in front of the right crowd. She'll celebrate all of your wins with you and be your sounding board when you're feeling a little crazy, because she knows entrepreneur life ain't always easy. Chelsea takes a FULL-picture approach to your marketing and takes it one step further to train your staff ensuring that you're being seen and noticed in all the right places. When she’s not stalking your campaigns, you’ll find her living her best Mom life with her three young boys.
Find Chelsea: https://team.chelseakathryn.com/
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Chelsea Talamantes - Final Transcript
[00:00:00] Hersh Rephun: I believe we have a really good opportunity here because for too, you are interested in rebranding your agency? Absolutely. Yeah. Right? Yeah. Tell me what the perception is right now and what you feel you'd like to change.
[00:00:12] Chelsea Talamantes: Yes. Okay. So right now I'm CK and co. Mm-hmm. . When I came out of the gate, it was landing pages, Facebook and Instagram ads as I've taken on clients that I love.
[00:00:23] Chelsea Talamantes: It's expanded into this big beautiful thing where now it's marketing that works for your. , right? This isn't just digital, this is marketing that works for your company. Where is your audience? What does your audience, what are they hungry for? Do I need to get on the phone with local business owners and find out what your audience actually wants in your demographic?
[00:00:42] Chelsea Talamantes: Right? Right. So it's, it's just transformed into this big, beautiful thing. And it's beyond me now, so it's CK Co. I'm Chelsea Katherine, right? It's not gonna stay that way. So I wanna really build this ecosystem, this company of. I don't know the right word for it, but I just want people to [00:01:00] feel so loved
[00:01:01] Hersh Rephun: when they open their company.
[00:01:02] Hersh Rephun: Well, let me just leave and get results. Let me interrupt you just with this one idea. Do it before I forget. Do it. Have you thought about calling it big, beautiful thing? No, but I like
[00:01:13] Chelsea Talamantes: it
[00:01:14] Hersh Rephun: because you said it twice big, beautiful thing. Yeah. And it, to me, it's like you light up when you say that. Yeah. And so it seems to me like number one, it's got.
[00:01:25] Hersh Rephun: Number two, it's got beauty, and beauty is takes on all kinds of things, but usually. in the form of collaboration, in the form of their company, in the form of your goals and Right. And your services. Right. And a big, beautiful thing doesn't have any particular limit. It doesn't. Or any particular characterization.
[00:01:45] Hersh Rephun: So in other words, you're not working strictly with us. You're, you're brand agnostic, so to speak. Right? Absolutely. So, so that's why was my first, my first thing out of the gate. I may have no other idea. That's okay. That's okay. That may be the end of it. [00:02:00] Martians landed? Yes. Wearing Prada suits. Yes.
[00:02:05] Hersh Rephun: Drinking Henry Seltzer. Yes. Chewing Juicy Fruit. Yes. And your branding here? Yes. Brand. Your message here? Yes. And a verse about Yes. Your product here? Yes. I'm Rosh Redon. Yes. And I'm a message therapist? Yes. And I have a podcast. Yes. Brand. That's right. That's it. Yes. We'll help you fix the world. Yes. Or your bottom line.
[00:02:29] Hersh Rephun: Alright. Your bottom line. Get it. I get it. Welcome to the Yes. Brand, brand podcast. Yes. Okay. Welcome to Yes Brand. We are here at the lovely Sheridan Salt Lake City in Salt Lake City. And my guest today is Chelsea Catherine's. Chelsea is committed to the idea of giving a shit about her clients . But other than that, I don't wanna say too much, but welcome, Chelsea did the show.
[00:02:56] Hersh Rephun: Thank you. Thank you so much. And let's do what we always do here on Yes. [00:03:00] Brand and give us your. Your best one floor elevator pitch.
[00:03:04] Chelsea Talamantes: One floor elevator pitch. Oh my gosh. So yeah, I own a digital marketing company, but we don't just stay digital cuz we actually give a shit. So it's about taking our clients on finding where their audience really is.
[00:03:16] Chelsea Talamantes: Right? So is your audience actually in print? Is your audience actually in digital finding out what your audience actually wants and then committing to making that happen so that you are a beautiful, successful company and
[00:03:28] Hersh Rephun: I guess. . So what kind of, what kind of companies do you work with?
[00:03:32] Chelsea Talamantes: we love working with, of course coaches, course creators, people like that.
[00:03:37] Chelsea Talamantes: But we do have some one-offs, like some med spas, anybody we can be personal with. Really that's what's biggest to us, is somebody that we can be personal with and somebody that we know we can actually make a difference with them. So that's what's most important to us. I
[00:03:51] Hersh Rephun: find that too in that, in that the personal connection has always.
[00:03:55] Hersh Rephun: The underpinning of every client relationship I've had. Yes. Like it, like, it [00:04:00] doesn't matter. I've had people who are beverage clients, I've had people who are fitness clients, and I've had people who are in the advertising industry, like we were talking about before. Yeah. Commercial production imposed.
[00:04:09] Hersh Rephun: It's not really about that. It's not, it's about the, the connection that we have with them and also what they need. Yeah. You know, people will often, you know, tell us what we. All the time, you know, and we have to say, this is, you know, this is what we need. This is what you need. Right. and how did you get into it?
[00:04:30] Hersh Rephun: How did, so
[00:04:31] Chelsea Talamantes: I was actually at an out-of-home advertising company in Las Vegas and Covid hit, and there was some buzz right before Covid that was like, Hey, a lot of people are pulling their, their budgets and they're going digital. They're not gonna be as out of home. Mm-hmm. , we did expert experiential there too.
[00:04:46] Chelsea Talamantes: Uhhuh, . Um, so we did all kinds of stuff, but I kept saying like, Hey, I've investing in lot and learning landing pages and learning a lot and investing in this. I'm, can we do this? Can we try this? Can we try this? And I got a lot of push. Yeah. And I'm not somebody who takes no very [00:05:00] easily. So then it was like, okay, well then I guess I'm just gonna go do it on my own.
[00:05:03] Chelsea Talamantes: Right, right. Yeah. Like, all right, well you guys are gonna take me seriously, so like, this is awesome. But I was like, I was very transparent about it. Yeah. I was like, Hey, I'm learning this. Do you guys wanna do it? No. Okay. I'm gonna do it on the side. Okay. Well now this is my business. Yeah. So, yeah, and it's been an incredible journey.
[00:05:19] Chelsea Talamantes: I've got to meet amazing people that I wouldn't have got to meet otherwise. So I'm really thankful. .
[00:05:26] Hersh Rephun: Okay. Now, I believe we have a really good opportunity here because for too, you're, you're interested in rebranding your agency? Absolutely. Yeah. Right? Yeah. So tell me a little bit about that. Tell me what the perception is right now and what you feel you'd like to change.
[00:05:41] Hersh Rephun: Yes.
[00:05:42] Chelsea Talamantes: Okay. So right now I'm c K Co. Mm-hmm. . When I came out of the gate, it was landing pages, Facebook and Instagram ads. As I've taken on clients that I. It's expanded into this big, beautiful thing where now it's marketing that works for your company, right? This isn't just digital, this [00:06:00] is marketing that works for your company.
[00:06:01] Chelsea Talamantes: Where is your audience? What is your audience? What are they hungry for? Do I need to get on the phone with local business owners and find out what your audience actually wants in your demographic? Right? Right. So it's just transformed into this big, beautiful thing. And it's beyond me now, so it's CK and co.
[00:06:17] Chelsea Talamantes: I'm Chelsea Katherine, right? It's not gonna stay that way. I'm gonna bring. People who are better, far better at me than some of these things, right? Like, I'm not a designer, I want an amazing designer. I'm not. So I wanna really build this ecosystem, this company of just, I don't know the right word for it, but I just want people to feel so
[00:06:36] Hersh Rephun: loved when they, the company.
[00:06:38] Hersh Rephun: Well, let me just get results. Let me interrupt you just with this one idea. Do it before I forget. Do it. Have you thought about calling it big? Beautiful. No,
[00:06:48] Chelsea Talamantes: but I like
[00:06:49] Hersh Rephun: it because you said it twice big, beautiful thing. Yeah. And it, to me, it's like you light up when you say that. Yeah. And so it seems to me like number [00:07:00] one, it's got scope number two, it's got beauty, and beauty is takes on all kinds of things, but usually.
[00:07:08] Hersh Rephun: In the form of collaboration. Yeah. In the form of their company, in the form of your goals and, and your services. Right. And a big, beautiful thing doesn't have any particular limit. It doesn't. Or any particular characterization. So in other words, you're not working strictly with us. You're, you're brand agnostic, so to speak.
[00:07:26] Hersh Rephun: Right? Absolutely. So, so that's why was my first, my first thing out of the gay. I may have no other idea. That's okay. That's okay. That may be the end of it.
[00:07:35] Chelsea Talamantes: I love it. I think that we are kind of living in a world where like brand is very basic. Yeah. Right? Like my, my brand right now, I'm showing my heart it's gold, black and gold and it, it's basic.
[00:07:48] Chelsea Talamantes: Yeah, it's basic.
[00:07:50] Hersh Rephun: So Well's, Hawkeye, colors, cuz I'm in Iowa City. So you have, you have the Iowa Hawkeye colors. Right. Okay, hold on.
[00:07:58] Chelsea Talamantes: Wait. It's. [00:08:00]
[00:08:00] Hersh Rephun: Beautiful. It's beautiful. This is how they do it on talk shows. Her new album is called Chelsea Tele, and it's coming out on Chelsea, Catherine Digital Marketing. Thank you.
[00:08:12] Hersh Rephun: Thank
[00:08:12] Chelsea Talamantes: you so much. Yes. This weekend, should we play a song from the album?
[00:08:15] Hersh Rephun: That's right. Yeah. So what inspired you to do this album? Do you sing? Do you like to sing? Nobody
[00:08:20] Chelsea Talamantes: wants to hear me sing. Oh, okay. A little bit of baby shark
[00:08:22] Hersh Rephun: here and there, but Oh, okay. Well, you can't do that wrong. It doesn't go badly.
[00:08:26] Hersh Rephun: That's true. But okay. So let's say as an option, You take your name out of it because you don't want it to just be you. It's beyond you. Yeah. You know? And by the way, I wouldn't. The, the name, it's Beyond me , because I think, I don't know, I think it could be taken the wrong way. Somebody would say, Hey, Chelsea, can you help me with my new launch?
[00:08:47] Hersh Rephun: And you say, well, it's beyond me. And they go, all right, okay. And they walk away.
[00:08:52] Chelsea Talamantes: I really thought you were gonna be able to help me, but I, yeah. Right. It's, it's
[00:08:55] Hersh Rephun: beyond me. I understand. Its a little, well, it's beyond your head, so it's bigger than you. It is, [00:09:00] Now when you, when you're trying to figure out who the, you know, what the audience wants, what your client's audience Yeah.
[00:09:07] Hersh Rephun: Wants, how do you go about that? You mentioned talking to businesses.
[00:09:11] Chelsea Talamantes: Yeah, so I mean, I love to use this one example of a med spa that we work with that thought that their audience wanted discounts. They thought that their audience wanted Botox, and I got frustrated because what they kept telling me wasn't necessarily working.
[00:09:24] Chelsea Talamantes: So I started calling local businesses in their area and saying, Hey, have you heard of this company? Uh, well, yeah, but like we all have our Botox person already. We all have this already. Give me something that they have that other people in the area aren't offering. So I don't feel like I am crossing a boundary with the relationships that I already have.
[00:09:43] Chelsea Talamantes: Okay, cool. So now we find out what they have That's an offer that other people don't have. It's not just a generic discount, but it Right. A, a product that they have that nobody else offers in the area. I wouldn't have gotten that information without picking up the phone and calling those business owners in the.
[00:09:59] Chelsea Talamantes: Yeah. So [00:10:00] yeah, that's how, it's kind of like getting really deep into that and figuring out like, okay, what is it that other people actually want and not what you think they want. Because they think sometimes business owners get tunnel vision. Yeah. And they think this is what people want, but they don't slow down to listen to what people are actually asking for.
[00:10:19] Chelsea Talamantes: And sometimes you have to just call people and ask the right questions.
[00:10:22] Hersh Rephun: Well, there's a lot of things that, that you demonstrated with that. One is fearlessness. Like fearlessness is is it can be underestimated if people don't necessarily like picking up the phone. Yeah. They don't necessarily like have getting into these things.
[00:10:35] Hersh Rephun: They want the information to be, you know, just provided to them. The other thing is the hard work of doing the research and finding out what's really going on, and then the patience. You know, go through this process and not have it be rushed. Yeah. So that all comes back to the personal treatment that you're giving the client,
[00:10:57] Chelsea Talamantes: and I will say that the client has to allow you that [00:11:00] patience, right?
[00:11:00] Chelsea Talamantes: Yeah. Because sometimes clients, and I love them all, but sometimes they don't have the patience to allow you to do that work. Right, their tunnel vision and they're like, I have to have this. I saw 16 Facebook ads yesterday that said I should be making a million dollars up a $50 ad launch. Why isn't it happening
[00:11:17] Chelsea Talamantes: It's like, you gotta calm down, bro. Like, let's, let's get to the answer together. But you have to give it some time. You have to understand your marketing might not work the first time. You have to turn on that. You have to turn on that faucet and kind of make those adjustments before you actually have this beautiful,
[00:11:32] Hersh Rephun: well oiled machine.
[00:11:34] Hersh Rephun: What's interesting to me is, You know, here you are telling them to be patient and telling them what you're trying to do for them is not necessarily gonna work. Meanwhile, we're talking about rebranding you. Yeah, and, and I, and it's funny cuz that was my, as I mentioned earlier, my background had been in.
[00:11:52] Hersh Rephun: Doing PR and also, you know, sales for companies that made commercials. Yeah. But I wasn't at that time writing [00:12:00] commercials or doing or doing branding for people. Yeah. And so I have this kind of meta background where I can see that you're doing something. For yourself that you are also, you know, when we can, I'm practicing what I preach.
[00:12:13] Hersh Rephun: Yeah. You're practicing what you preach, but Yeah. And we can't really cut our own hair, you know, we mm-hmm. , we can't do all the things for ourselves that No, you're focused Yeah. On your clients. Yep. You're focused on the deliverables that you promised them, and you can't really take your eye off that too much.
[00:12:29] Hersh Rephun: No. So you need to kind of do your. Take your own advice, but also have a little bit of room to experiment. Yeah. And that way you can say to them, look, we're doing this thing right now. We're relaunching our thing. Yeah. We're doing it. We're we're trying X, Y, z. This may not work perfectly. Yeah, yeah. But we're gonna be patient.
[00:12:50] Hersh Rephun: At least have a chance to set a good example for your Yeah. For your clients and the kind of clients you want. Yeah. You know, are your clients. , are you feeling [00:13:00] like your clients are coming from different places geographically? Is it mostly where you are ba I mean, is it, is there any No, absolutely.
[00:13:06] Chelsea Talamantes: So I'm fortunate in the way that I'm running a Facebook ad that gets me great leads.
[00:13:10] Chelsea Talamantes: So I'm really fortunate in that area where I've gotten to work with people in Australia, the uk, um, actually nobody in Vegas, right?
[00:13:18] Hersh Rephun: Oh, that's
[00:13:19] Chelsea Talamantes: 1:00 AM It's like, you know, very international and national. Um, people on the East coast, I've gotten some referrals that are really. But yeah, that's primarily how I'm getting it.
[00:13:29] Chelsea Talamantes: So it's a very national and international type thing. It's not necessarily, I haven't even had time to get in the Vegas market and like get face to face with people and start doing the networking thing. Right. Because my
[00:13:40] Hersh Rephun: time is just, well, because this whole thing was born in the time of the covid. And also, you know, people not being able to, To get out there as much.
[00:13:48] Hersh Rephun: Yeah. And then to get out there and meet people who you have never met before. Right. Is hard. Yeah. But the national international thing now brings us back to the big beautiful thing. Yeah. Concept. Yeah. [00:14:00] So I still like that idea. I think it's fun and I think. , you know, and again, like you can try different, there's different iterations and different things.
[00:14:08] Hersh Rephun: I often tell clients, you know, there's a campaign that you can do mm-hmm. that is about messaging, but it's not your only message. Mm-hmm. and it's not your, you know, you could do a, like, if you, like, if we checked it now, we said, oh, there's like three other big beautiful things out there, which I don't know if there are or not, but I, you always gotta check.
[00:14:24] Hersh Rephun: But if I found it, I would go, you know what? I would still do like a big, beautiful thing. Make your thing a big, beautiful thing. Make your thing a big, beautiful thing. It's not terrible either. It's so fun. It's so fun. Make your thing . Thank your thing. A big beautiful thing. M wine. B
[00:14:44] Chelsea Talamantes: a, whoa. Bt you trying to think of an acronym for that.
[00:14:48] Chelsea Talamantes: BT
[00:14:48] Hersh Rephun: pb t is big. Beautiful thing. B b T Make your thing A, B, B T. So those little things that just kind of stick with you. Yeah. And then they're fun to play with and you never know [00:15:00] where it will end up. Right. You know, like as a comedian I would write bits and you would go on stage and work them out and that's how you know if they, you know, that's how you know if they're good is like, do they keep a zoom?
[00:15:11] Chelsea Talamantes: It sounds like you have done a lot of super cool stuff. Yeah, a lot of super cool stuff. So out of all of the stuff that you've done, what is your absolute favorite and like the thing that light has lit you up the most out of all?
[00:15:24] Hersh Rephun: Well, I think being a dad is like the, is probably the best. Yeah. The best thing.
[00:15:29] Hersh Rephun: Like that's, yeah. That's the thing that's incomparable to any kind of professional Yeah. You know, job. And it's fascinating. Their children are just, you know, ki people are, they're just fascinating people. They are. And then I, but then I think if you're gonna, if we look at the, at the professional l. . I do think that standup comedy is the favorite thing.
[00:15:49] Hersh Rephun: Yeah. Doesn't mean that I would rather be doing standup today than this. Right. I would rather be doing this, but I, there's something about it that when you have put in the hours, and I put in [00:16:00] a lot, a lot of time. Yeah. You know, doing it and not, and being, you know, bombing or doing or just, or just getting nervous.
[00:16:07] Hersh Rephun: Yeah. Or think, trying, trying something that wasn't really me. Yeah. But finding that sweet. Was like amazing core memory for me to, to go on stage and kill. Yeah. That was the time that it was, was at the comedy store in, in LA and it was what they call the, or the original room, which is a yeah. Room that overlooks the street and it's a smaller room.
[00:16:28] Hersh Rephun: But it was one of those things where I just felt like I was in total command and I just was in my element and I, at that moment, I was, I was good. and, and that first feeling of that which took a couple years probably was like, you know, yeah. That's a, that's a great feeling. And then I realized you just do that throughout your life.
[00:16:49] Hersh Rephun: Yeah. You try to get really good at something and, and have that moment. And it doesn't have to be every day. No.
[00:16:55] Chelsea Talamantes: And that bleeds so much back into even what we're talking about with people doing their marketing [00:17:00] stuff. Yeah. Is them thinking like, oh, this is instantly gonna be a smash hit and everybody's gonna buy from me on my first try.
[00:17:07] Chelsea Talamantes: Like it really. In business ownership, in standup comedy in father and motherhood. It takes that trial and error and then that golden sweet spot of like, oh my gosh, I got it right today. Yeah.
[00:17:19] Hersh Rephun: And isn't it worth it? Yeah. It's like, you know, all the things that didn't quite work. Yeah. And but you did it
[00:17:25] Chelsea Talamantes: and there's figured it out.
[00:17:26] Chelsea Talamantes: So many lessons and
[00:17:27] Hersh Rephun: all of that. You it out and then those lessons get imparted hopefully to other people get re get repurposed. Yeah. Because now you've been through this thing and you can help them with that. That's why I. . There are so many coaches and so many consultants and so many, it's obviously we're exposed to it a lot cuz we're doing podcasting.
[00:17:44] Hersh Rephun: Yeah. But the fact is that I think people learn things and then they have the opportunity to share it. Yeah. Yeah. And that's
[00:17:52] Chelsea Talamantes: how it works. And that's why it's so cool to work with coaches that really care about their clients is because then you're playing a part in them [00:18:00] making that impact. Right. When you work with brands that have purpose, or you're working with people you love, having relationships.
[00:18:06] Chelsea Talamantes: You're a part of that impact they're making in lives. Yeah. So maybe I'm not directly impacting the person that the coach that I'm working with, you know, it might not be me to impact. Right. But I get to
[00:18:17] Hersh Rephun: help coach You have some ownership. Yeah.
[00:18:19] Chelsea Talamantes: Impact those lives. Yeah. And so I love getting behind a message that I can be passionate about, because then I feel like I'm purposeful in everything that I'm doing.
[00:18:28] Hersh Rephun: Yeah. And you should feel that way. Yeah. So, okay, so what's are, what are you either working on now or what's the next, what's lying right ahead, ahead
[00:18:36] Chelsea Talamantes: for you? I feel like right now I, this is a break for me being here, right? Yeah. I feel like my head is buried in execution mode and so I am for the first time trying to pull my head out of the sand since I've started so that I can focus on rebranding my company.
[00:18:53] Chelsea Talamantes: But also I've learned so much in this past few years that I think that. [00:19:00] Elevation for my clients this year that it's just leaning into them and giving them everything that I've got and applying a lot of those things that I've learned, uh, to help them grow and to reach those audiences so that they can impact those people and getting to be a part of that.
[00:19:14] Hersh Rephun: Okay. You know, we could actually close with a little game. I do this game called fortunately, unfortunately, and it usually doesn't go very long cause it's not so. But it's a good exercise to get creative about your, your company. Okay. So for example, the way it is, is that like with the yes and rule, I'm never negating anything you're saying, but I do have a counterpoint.
[00:19:35] Hersh Rephun: Got it. So in other words, I say, well, you know Chelsea, fortunately, and we'll do it about it. It doesn't have to be about your company, cuz that can be too complicated with their head space, right? So we say, so I say, well, you know, fortunately after this we're all gonna go outside and. . And so we're gonna get a change of environment.
[00:19:54] Hersh Rephun: And then do I say unfortunately, you say unfortunately you, whatever you wanna say, .
[00:19:58] Chelsea Talamantes: Yeah. Yeah. [00:20:00] Unfortunately it's snowing. And the iron in the , the hotel room didn't work, so I don't have an iron jacket. Oh,
[00:20:06] Hersh Rephun: well, yeah. Well, fortunately I have prepared for everyone body suits that are heated to 120 degrees, and so you'll get one of those that you can wear outside.
[00:20:18] Hersh Rephun: Fortunate.
[00:20:20] Chelsea Talamantes: Shoot. What's unfortunate about that?
[00:20:23] Hersh Rephun: Well, I don't know. It could be too hot and you could, you could overheat and see there's a reason why these don't go on. I just, you know, it's, it's funny. This is what we call improv because we're doing it
[00:20:34] Chelsea Talamantes: without a net. Well, I just wanna get gross and be like, unfortunately, I don't know if I have that deodorant on with that.
[00:20:39] Chelsea Talamantes: Yeah.
[00:20:39] Hersh Rephun: Oh, there you go. That's perfect. That's perfect. You say, unfortunately, I don't know if I have enough deodorant. I would say, well, fortunately we are all naturists and we don't wear deodorant. None of us do. Oh,
[00:20:51] Chelsea Talamantes: unfortunately, natures creeped
[00:20:53] Hersh Rephun: me out. Oh, truth. That's a true, that's that's, I'm making that up.
[00:20:57] Hersh Rephun: Yeah. I tried this game with one [00:21:00] of my sons. It didn't work. It put too much pressure on him. I think
[00:21:03] Chelsea Talamantes: fortunately is an easier place to be in. Oh, that unfortunately. Well, I
[00:21:08] Hersh Rephun: don't know. I'd had a very success. Unfortunately one. Yeah. I would ask you to just leave an imparting message for, let you have a less word and you can give a, a message to the audience, to people out there who are dealing with their own brands trying to get the breakthrough, the plateau that they may be
[00:21:27] Chelsea Talamantes: on.
[00:21:27] Chelsea Talamantes: Well, maybe it's just, you know, going back to what the topic was or, you know, off topic was. That you have to fail to succeed and that there's lessons in every failure. So just lean into those failures and as much as they suck, feel the suck. Because someday there's gonna be an amazing feeling at the end of it.
[00:21:43] Hersh Rephun: That's right. Yeah. So the two lessons are, feel the suck and give a shit. Yeah, I feel a suck because if you give a shit, if you give a shit, It's worth it to feel the suck because eventually you're gonna feel a lot better how eloquently you was it. And you'll be surprised how quickly that shit doesn't suck anymore.
[00:21:58] Hersh Rephun: Perfect. I love it. . [00:22:00] Thank you, Chelsea. Yeah, thank you. That was
[00:22:03] Chelsea Talamantes: awesome. Yeah. Thank you so much. All right. If you liked
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[00:22:24] Hersh Rephun: Get your branding on. Yes. Before they're gone.