There's No F*cking Around with Dr. Amanda Barrientez

Amanda Barrientez - Final Transcript

[00:00:00] Amanda Barrientez: I work with three money blocks with people, and it always whittles down to these three. Money is bad, money is scarce, or money causes stress. And the money is bad. When it gets programmed like that, when families say like, you know, money doesn't matter it, right? All that matters is helping people. Money doesn't matter.

[00:00:14] Amanda Barrientez: It's, you know, loving your family is more important. So you get the flip, reverse belief of that is, oh my God, I'm a bad person if I want more money. Yeah. And

[00:00:22] Hersh Rephun: it's an either or proposition. Exactly. And you know, and that you are, and it's subconscious in the sense that I don't think they hated money. No, I don't think they were part of this dynamic.

[00:00:33] Hersh Rephun: Yeah, that's what I think. I think whatever happened to me was my own. Interpretation.

[00:00:38] Amanda Barrientez: Well, and it could be, and that's the interesting thing, is that our parents and the people in our adult life when we're being programmed, when we're ages zero to seven, they're just teaching what they were taught. And they're on autopilot in their belief system too.

[00:00:51] Amanda Barrientez: So they're teaching moral lessons to justify where they're at.

[00:00:57] Hersh Rephun: Martians landed? Yes. Wearing [00:01:00] Prada suits. Yes. Drinking Henry Seltzer. Yes. Chewing Juicy Fruit. Yes. And your branding here? Yes. Brand. Your message here? Yes. And a verse about Yes. Your product here? Yes. I'm Rosh Redmond. Yes. I'm a message therapist. Yes. And I have a podcast. Yes. Brand. That's right. That's it.

[00:01:22] Hersh Rephun: Yes. We'll help you fix the world. Yes. For your bottom line. Alright. Your bottom line.

[00:01:28] Amanda Barrientez: Get

[00:01:28] Hersh Rephun: it. I get it. Welcome to the Yes

[00:01:31] Amanda Barrientez: Brand podcast.

[00:01:34] Hersh Rephun: Yes. I'm doing my podcaster voice and because I'm sitting at a podcast desk with a podcast Mike in my nose, I feel like I have to give it my all. But I am here today with Dr.

[00:01:45] Hersh Rephun: Amanda. Dr. Amanda Barez, as I pronounce it correctly. That works. I don't know if I did Bees Barrys Barents. There you go. Dr. Amanda Baris is known as the Money Healer and she's the [00:02:00] founder of N F A Money, which is no fucking around money. And also the N F A Money Mama Mastermind. And I am just super excited to have her on the show on Yes, Brent.

[00:02:13] Hersh Rephun: I got to spend a little time with her this week, and I think we're gonna have a lot of fun talking about her brand and what she brings to the hearts and minds, uh, of entrepreneurs and particularly female entrepreneurs. So welcome Dr. Amanda to the show.

[00:02:28] Amanda Barrientez: Thanks for having me here. Hirsch psyched to be here.

[00:02:31] Amanda Barrientez: We're gonna have a great conversation.

[00:02:32] Hersh Rephun: Well, let's start off with. Your 32nd while I'm 32nd, you're you're Wonder floor elevator pitch, because a lot of people will have just a sentence that they say about themselves and that really conveys who they are. But you know, whatever. You had one floor to be with somebody and you wanted to tell 'em who you are, what would you say?

[00:02:52] Hersh Rephun: Oh, that

[00:02:53] Amanda Barrientez: is great. I love that. I would say, Hey, do, have you ever struggled with money in [00:03:00] your life? Yes. Well, I can help you with that. That's what I would say. But yeah, actually I'm known for going from food stamps to building a six figure business fast. And I really love to help people get over the money mindset, BS that's up here, that's keeping them held back from breaking through to making money in easier ways and feel really good about it.

[00:03:21] Amanda Barrientez: And it doesn't matter what level of income you're at, you have unconscious money blocks that are keeping you stuck and not feeling great. And so that's what I'm a genius at helping you with. Okay.

[00:03:30] Hersh Rephun: I can tell you. Amanda, that if you did give me that elevator pitch, we wouldn't get off that elevator. We would keep going.

[00:03:36] Hersh Rephun: I would go back down to the first floor because it's, if it, the whole fear money mindset dynamic is something I, you know, my listeners know I talk about it a lot. I explore it a lot. I've had personal experience in opening my mind up and not without effort, you know, so let's. Before we talk about, you know, you as a brand and [00:04:00] n f a money as a brand, explain the methodology a little bit.

[00:04:05] Hersh Rephun: Yeah. And how you got into it and how it works. Okay.

[00:04:11] Amanda Barrientez: For me, my entrepreneurial journey started with a lot of relationship and money struggles. So I left my 15 year marriage having an affair, and my next relationship wasn't working. And so I was on the basement floor crying one night and I was scanning my life course and I was like, what is the problem here?

[00:04:28] Amanda Barrientez: Like, who can I blame basically? Yeah. And I realized like, oh, I'm the problem. And so I had, you know, it was the worst moment and the greatest moment because at the same time of going like, I'm the problem. Crap, what do I do? I also had the thought like, well, I gotta do something to change. And so I didn't know where it was gonna lead me, but I'd made the declaration to myself.

[00:04:47] Amanda Barrientez: I'm willing to do whatever it takes to have a great relationship and make more money. And it led me to podcasts because I was really busy. You know, I had three kids. I was in grad school, I was, you know, already had an extra job. I was on food stamps. And I was [00:05:00] working hard and so I didn't have a lot of time.

[00:05:02] Amanda Barrientez: So I started listening to a lot of podcasts. They were all done by coach type people. Yeah. And I'm like, what's this coaching thing? And at the same time that this was going on, my department had this national news fallout and professors were leaving our department and it was really stressful. And I was like, I don't wanna be a professor anymore, which is what I thought I was gonna do.

[00:05:19] Amanda Barrientez: And so I decided I'm gonna take the leap. And build a business and see what happens. And so I did that when I graduated and it went six figures in the first year and I was like, oh my God, this is amazing. And what I realized is that everybody struggles with mindset stuff. And so I really started working on my mindset and other people's mindsets.

[00:05:36] Amanda Barrientez: And I would watch these huge transformations really quickly with my three step process, which at the time I didn't know that's what I was doing. But it was, I, I looked back and I went, oh, I have a three-step process. So I called the N F A money formula and it's three steps and it's very simple. It's recognize, reframe, and then repeat to reprogram.

[00:05:54] Amanda Barrientez: And so the hard part is that

[00:05:56] Hersh Rephun: most recognize re reframe and then repeat to reprogram. Reprogram. [00:06:00] Yep. So it's four repeat. So it's the

[00:06:02] Amanda Barrientez: repeat to reprogram is, yeah, yeah. Yep. Recognize, reframe, repeat to reprogram. Okay. And the crazy thing that I started to learn is that my whole business is aligned by Carl Young's quote, and he says, until you make the unconscious conscious, it will direct your life and you will call it fate.

[00:06:19] Amanda Barrientez: Mm-hmm. And I started to realize, oh, like. Our unconscious stuff is keeping us stuck. And so I started to play with people's money stories and I dug into mine and everything in my life started change, repairing relationships and changing my parenting, and changing the way I taught. And my coaching business started growing and now I'm happily married.

[00:06:36] Amanda Barrientez: And I looked at these things and I was like, oh, we are just programmed. We've gotta unlearn our programming and then we can succeed in life. And so I use simple strategies to help people start to be able to feel like they have power and control in their lives. And that always leads to money, magnetism.

[00:06:52] Hersh Rephun: Okay. Cuz one of the things that I'm fascinated by is the programming, because I think that a lot of [00:07:00] times we don't, not only do we not do we not know how to reprogram ourselves. We have no idea what the programming really was. Yeah. It was so good or even so accidental. Yeah. Or incidental that we don't even know.

[00:07:15] Hersh Rephun: We can't say This happened to me, that happened to me. You know, I hated this person, or this person was cruel. Or this per I, you know, I mean, if you're willing, I would like to do an experiment a little bit. Yeah. And have let's, and you try to ascertain something about, whoa, you know, it's funny cuz I played on yesterday, I like to play games with the guests, but at the same time I feel like I would like to turn it over to you and let you kind of.

[00:07:40] Hersh Rephun: Do your thing. Yeah. And let's see what happens.

[00:07:42] Amanda Barrientez: Totally. Let's do it. Okay. Here, here's a fun one. So the recognized part is where people struggle the most. And it's just like you're saying, we don't really get that we've been programmed. Because what happens is it's, we're designed to be programmed, right?

[00:07:55] Amanda Barrientez: Because it makes us be able to function in life. It keeps us safe. I, I always say to [00:08:00] people, you are, your subconscious wants to keep you trapped in yesterday. Because that's where it's safe. Right. You're so, your brain's whole job is to keep you safe. Yeah. And the way it keeps you safe is by trusting what's happened before.

[00:08:12] Amanda Barrientez: And, and then building a whole operating system around that. And so in order to start to change it, you've gotta recognize what was I programmed with? And it's similar than you would think. It's just asking yourself a lot of questions. And most people don't do that about money. They just go like, money's the way it is.

[00:08:27] Amanda Barrientez: They stress a lot about money, but they don't ever think like, how did I develop this? Well, Aren about

[00:08:31] Hersh Rephun: money. I'm working as hard as I can. Exactly. I'm not lazy. Yeah. I'm working. I'm not stupid. Yeah. You know, why are other people having it Exactly. So easy. Yes. Why does it come so easily? Or why do they know what I don't know.

[00:08:44] Hersh Rephun: Yeah. What do they know? Yeah.

[00:08:46] Amanda Barrientez: Yeah. So let, let's play with this for you recognizing. So, you know, one thing I like to ask people is if you could say your family's money mantra growing up, that obviously wasn't directly spoken to you, what would you say in one sentence is your family's money [00:09:00] mantra?

[00:09:01] Hersh Rephun: I would say my family's money mantra was, Money isn't more important than happiness.

[00:09:09] Amanda Barrientez: Ah, okay. So did that cause, what do you think that caused you to create in your adult life?

[00:09:16] Hersh Rephun: I think that it created a dual lesson and like a double edged lesson. Mm-hmm. Because I felt very grateful that my parents hadn't put money over the time spent with their kids or. The value of money as being material items, being, you know, emotional or, you know, that all of those lessons seemed very healthy.

[00:09:41] Hersh Rephun: Mm-hmm. To me. But the other side was that even though I thought I wanted money, that was, that's the thing. I didn't, I don't think I grew up not caring about money. I cared very much. Yeah. I wanted us to have a, you know, a nicer car than we had. And when my parents did get a somewhat nicer car, it was all excited.

[00:09:59] Hersh Rephun: I [00:10:00] wanted. To have what my friends had. You know, I wanted to be competitive with them, but somehow that lesson didn't. Yeah. And lesson didn't translate that part. Yeah. I didn't end up making money that, that important. Yeah.

[00:10:15] Amanda Barrientez: Yeah. Do you, and this will be a vulnerable question, but do you feel like you have the money you want in your current life?

[00:10:20] Amanda Barrientez: No. Okay. Yeah. But you can answer however you want. Yeah. You know what I comes to me really quickly is that when that happens, when our parents say, you know, money, happiness is more important than being money isn't happiness basically is what they were teaching you, right? Yeah. Like, Be with your family for So in then if you have a desire to increase your wealth, there's also a split subconscious guilt because you have in the back of your mind, wait, happiness doesn't equal money.

[00:10:49] Amanda Barrientez: And also I'm putting other people before money. I'm putting money before other people. Right, right. So you have this sub I'm giving up. Exactly. I'm selling. Selling out soul, you're selling out

[00:10:58] Hersh Rephun: selling something. Yeah. Unless [00:11:00] someone gives it to you. Right. You know? Yeah. And, and I'm realizing that now as we're speaking, one of the reasons why I am averse to negotiating financially Yeah.

[00:11:10] Hersh Rephun: Is because that puts that guilt front and center, whereas, If someone says, oh, I'd like to give you this. I'd like to pay you this, to do that, and I feel that it should be more, I can maybe say something or if someone else tells them what the, what it costs and yeah, they agree and I don't have to be involved in it.

[00:11:27] Hersh Rephun: Yeah. So you

[00:11:27] Amanda Barrientez: have the subconscious belief somehow that money's bad. So the one of the I, I work with three money blocks with people, and it always whittles down to these three, money is bad, money is scarce, or money causes stress. And the money is bad when it gets programmed like that, when families say like, you know, money doesn't matter it, right?

[00:11:43] Amanda Barrientez: All that matters is helping people. Money doesn't matter. It's, you know, loving your family is more important. So you get the flip, reverse belief of that is, oh my God, I'm a bad person if I want more money.

[00:11:53] Hersh Rephun: Yeah. And it's an either or proposition. Exactly. Yeah. And you know, and it's subconscious in the sense that I don't [00:12:00] think they hated money.

[00:12:01] Hersh Rephun: No. I don't think they were part of this dynamic. Yeah. That's what I think. I think whatever happened to me was my own. Interpretation.

[00:12:08] Amanda Barrientez: Well, and it could be, and that's the interesting thing, is that our parents and the people in our adult life when we're being programmed, when we're ages zero to seven, they're just teaching what they were taught.

[00:12:18] Amanda Barrientez: And they're on autopilot in their belief system too. Yeah. So they're teaching moral lessons to justify where they're at. Mm-hmm. And sometimes that feels good for people and sometimes it doesn't. And so we carry that on as kids and then we see it playing out in our adult lives. I'm so curious. Do you have a lot of people giving you money and.

[00:12:35] Amanda Barrientez: Do you, oh, do I

[00:12:36] Hersh Rephun: have a lot of people that just throw money at me? Well, I'm saying with this,

[00:12:39] Amanda Barrientez: like, who do you, when you don't have to negotiate, like you figure out subconscious ways to get that to happen because that feels better to you.

[00:12:45] Hersh Rephun: N no, I, I mean, I don't do any, I'm not manipulative when it comes to business.

[00:12:51] Hersh Rephun: Yeah. Yeah. I, I don't want to manipulate it. So what I'm learning to do is just sit, because I honestly feel I've made, made progress. I haven't yet [00:13:00] achieved what I wanna achieve. Yeah. And I feel like I kind of have this late bloomer. Boost to my business that I have just been inspired to pursue that I didn't even think during the pandemic that I was gonna care.

[00:13:11] Hersh Rephun: I started a nonprofit with a business partner. Yeah. I started a, a purpose-driven streetwear company. I did things that were not gonna make me any money then, then that, that were just, just, you know, things that I felt compelled, we both felt compelled to do. Yeah. So, but this turnaround happened inside me and I just nurtured it and I worked on it.

[00:13:30] Hersh Rephun: But I think what I'm trying to do now is, Figure out the value way in advance. Yeah. Yeah. And don't go into those things as negotiations. Go into those things as, yeah, as you know the benefit of, you know, the benefit of what you're doing. And it's okay. To say that you are worthy of selling your product.

[00:13:49] Hersh Rephun: Yes.

[00:13:50] Amanda Barrientez: Yes. I wanna point something out to you that you said that's so powerful. You said, I asked you the question, you said, no, I don't. I'm not manipulative in these situations. So somewhere in your mind you think it's manipulative to, I thought [00:14:00] it was right, right. Yeah. Yeah. So just pay attention to that. So those are the kind of things.

[00:14:04] Amanda Barrientez: That we point out easily. When I hear people's languaging around it, it's like it's so obvious that you have a subconscious belief that freaks you out about negotiating because somewhere you're like, oh no, I'm gonna be a bad person and people are gonna think I'm a greedy jerk and oh my God. And of course you're gonna push money away if that's what you believe, because our subconscious won't let us become what we fear hate.

[00:14:22] Amanda Barrientez: It's gonna push that away.

[00:14:24] Hersh Rephun: Right. It'll protect us. Exactly. Protect us from the evil that yes, it's so kind of layered and because how can it be a bad lesson? To it hard to your kids that being at their school play is more important than money, right? Yeah.

[00:14:40] Amanda Barrientez: It's confusing. Why is that? You're like, of course that seems true.

[00:14:43] Hersh Rephun: And then even when I say, well, I put, you know, so the good news is I went to all my kids' school plays wherever I could. Yeah. And, and that even now I have those priorities aligned. Yeah. So I don't have to worry about prioritizing my family. Yeah. [00:15:00] It's that I don't even think I did it as a, I don't think I prioritized my family over money.

[00:15:06] Hersh Rephun: Yeah. I just think I didn't. Welcome the money that was probably ready to fall to me. Right, right. Well, and so,

[00:15:13] Amanda Barrientez: and it's the mentality of both, and you could have both and instead of either or, so in your mind it's a split. It's like either I hang out with my family and I pay a lot attention to them, which means there's a deficit in my money.

[00:15:25] Amanda Barrientez: Or I make a lot of money and I neglect my family. It could, what's possible, if you saw it, I could have

[00:15:30] Hersh Rephun: both. Right. You know, I have to take a yes and approach. Exactly, yes. Just do the money thing, which I think I, yeah, I think I am, and I think in a way, yes. Brand was designed to, you know, often the people, you, you came to this profession by helping yourself.

[00:15:46] Hersh Rephun: Yeah. And then seeing how valuable it was to you and how you wish some, you know, you could share that and do that for someone. And how connected it is to money and all of that. And you know, my purpose on the show is to bring [00:16:00] people in and talk about your brand and say, okay, well how is your strategy working?

[00:16:04] Hersh Rephun: And what can I tell you about, you know, having a little perspective about your brand. And that's why I called it yes brand. I want people to have a positive Yeah. Vision of their own brand. Yeah. Well, you know, and again, I didn't realize I'm kind of trying to help them. Value their product, right? Yeah. Or place of some value or really, really, uh, emphasize the value.

[00:16:25] Hersh Rephun: Yeah. And that's what I kind of was failing to do with myself. Yeah. My own. Yeah. Oh, you're good being Amanda. Thank you. Okay. Well let, let, since we mentioned strategy. Okay. So how old is the

[00:16:39] Amanda Barrientez: business? I'm 20. 23 is my fifth year in business. Fifth year in

[00:16:43] Hersh Rephun: business. Yeah. Obviously a couple of crazy years in between.

[00:16:47] Hersh Rephun: What have you found is the best strategy for. Awareness, so obviously podcasting. Yeah. You know, and that comes up with all the time. Yeah. It is really, really good and it is really [00:17:00] organic and we get the time to so many to talk, you know, you can't do that what we did in a commercial or on the side of a bus.

[00:17:06] Hersh Rephun: Yeah, yeah. Right. Yeah.

[00:17:08] Amanda Barrientez: Well, and it's such a cool win-win, win because it's like I get to hang out and share my gifts with you. You get to learn something. Or it could be the other way around, Ian. Then the audience also benefits and it's free. Like we give a free service to the world to get to know us. I think podcasting is like, I have such a heart for podcasting.

[00:17:24] Amanda Barrientez: You know? I completely saved my life. Yeah.

[00:17:27] Hersh Rephun: So where are you? Now in terms of, you have your book, your book's a bestseller, and the title of your book is I'm a Money Magnet. Yeah. I'm a money magnet. I'm a money magnet. Magnet. Yeah. I'm not a money magnet. No, definitely not. Money magnet. No. I am a money magnet.

[00:17:45] Hersh Rephun: The top 30 moneymaking and Afro mantras. I like that for mantras. She, by the way, Amanda's also really, really good with copy and with phraseology and stuff, so. There's no showing off on this podcast with my, [00:18:00] I know. A good deal when I see it, so I'm, I'm gonna take your deal. I will

[00:18:04] Amanda Barrientez: say I've worked, I've, that has been one of the hardest, most fun things in my business.

[00:18:08] Amanda Barrientez: I love what you do because to me, branding is everything. Yeah. Like if you, I think the, one of the biggest lessons I've learned in the last four years of business is building a brand is. A huge gift and it allows for scalability. Yeah. Because people like, now I can sit down with you and it's like, I, it's taken me years to get good at copy.

[00:18:29] Amanda Barrientez: Yeah. It's, you know, I, my brand and building NFA into what it is today. It's like I. Oh, thank God. Someone told me in the beginning to start being good at marketing. Yeah. Because it's made me able to scale my business and now I go like, I'm going in my fifth year, and I'm like, okay, it's my seven figure year.

[00:18:45] Amanda Barrientez: You know? And I would've never been able to do that if I hadn't started immediately being consistent and learning everything I could about copy and branding. Yeah, yeah.

[00:18:53] Hersh Rephun: No, I couldn't agree more. And in fact, I'm gonna start doing, you know, when people would say, oh, well, so [00:19:00] you, you're a brand storyteller is, uh, done for you service.

[00:19:03] Hersh Rephun: You know, you're essentially writing stuff for them. And I, it occurred to me recently that I should in many ways present this as a done with you Yeah. Service because there's no, with the, the client, I'm not writing a thing, I'm not. Doing a, I'm not even giving them a, a form to fill out and then turning it into Yeah.

[00:19:23] Hersh Rephun: Uh, a story. Uh, they're telling me stuff and I'm hearing and listening to this story, and then hopefully together we are formulating the story and I may write the words. Yeah. And if I write every word, so what the person who writes every word isn't the person, uh, isn't the only person telling the story.

[00:19:43] Hersh Rephun: I'm just helping to convey Yeah. Yeah.

[00:19:45] Amanda Barrientez: You're, you're clearly articulating their message. Yeah. I'm articulating, I'm

[00:19:49] Hersh Rephun: hearing their, it's

[00:19:50] Amanda Barrientez: hard to do. Yeah. So you have a gift is, it's amazing.

[00:19:55] Hersh Rephun: Yeah. Well, thank you. I'm supposed to tell you that you have a gift now I'm supposed to tell you, but I mean, I'm supposed to [00:20:00] acknowledge your gift, which I did.

[00:20:01] Hersh Rephun: Which I really, yeah. I really, really appreciated the first part of the conversation, so that was really fun for me and kind of affirming. For me. Yeah. Now the thing is, you work a lot with female entrepreneurs, but you have worked with men and women both. Yeah. And as a coach to both men and women. So before we go, I want you to tell the audience, you know, how you work, where to find you, what you know, just so they get a sense of what they can do if they wanna reach out to you Yeah.

[00:20:33] Hersh Rephun: And avail themselves at what you do. Yeah. I have,

[00:20:35] Amanda Barrientez: so for with women, I have the Woman Entrepreneur podcast. So it's a great place. Obviously you all here are listening to a podcast. So you're loving podcast. So The Woman Entrepreneur podcast is a great place, I'd say for women. Lots of men listen to it too.

[00:20:47] Amanda Barrientez: And my book, I'm a Money Magnet. This targets many and women and it has a hundred journaling questions to help you bring to your conscious awareness, your money beliefs. And so really awesome book. If you're [00:21:00] looking to break through your unconscious money blocks, where is it available? Uh, it's available on Amazon's, and if you just go to I'm a money magnet book.com, you'll see a whole bunch of cool resources that I have there as well.

[00:21:11] Amanda Barrientez: My company is N F A Money, so go to n ffa money.com and all my social media handles are N FFA money. And with guys, yeah, I do one-on-one. I speak in the world. I do workshops, I do retreats. I do all kinds of cool stuff with both men and women, so, Yeah. If you wanna hang out with me and overcome your money blocks, I'm your gal.

[00:21:29] Amanda Barrientez: All right.

[00:21:30] Hersh Rephun: If you liked the show Yes. And it worked for you. Yes. Subscribe and leave us. Yes. Five star review. Yes. Tell all your friends, get your branding here. Yes. Get your branding here. Yes. Brand. Did I make it clear? Yes. Get your branding on? Yes. Before they're gone. Yes. Huh.[00:22:00]