Season 2
Why is Money Mindset Important In Business?
March 28, 2023
The biggest lesson I’ve learned about business over the last 17 years is that our mindset around money is the most important piece to success. When we have the right mindset, we focus on things that help us achieve our goals…
Scaling Your Course Business with Facebook Groups: An Interview with Jono Petrohilos
March 21, 2023
When Jono Petrohilos creates a Facebook group for Course Creators, he finds the challenge of growing it to be a grind and discovers the power of the community to create high quality answers, build culture, and generate passi…
How Podcast Marketing Can Help Your Business Succeed
March 14, 2023
I am sure I don’t have to tell you, my podcast listeners, how awesome podcasts are for learning from experts. I mean, I hope that’s why you are listening to this podcast. But did you know that you could be utilizing podcasts…
How To Guest On Celebrity Podcasts For Free
March 7, 2023
How many times have you heard that podcast guest speaking is a great way to get your name out there and build your quote authority? Well, I am here to say that whoever is telling you this, is right. Podcast Guesting is a won…
How To Build and Maintain Momentum Towards Your Goals
Feb. 28, 2023
Is your business one that deals with project management. Do you deal with managing clients through the project management process? If you do, you will love today’s topic, because I know for a fact that there are little to no…
How to Successfully Network Online
Feb. 21, 2023
Have you ever heard the phrase, “Your network is your net worth”? It is a saying that took a long time for me to truly understand. I don’t know if it was because I have always been a natural networker or if I hadn’t stuck in…
Top Three Toxic Sales Tactics & How to Avoid Them
Feb. 14, 2023
It’s amazing how many entrepreneurs I talk with that are either scared of sales or have a hatred for it. A lot of the fear I see comes from two main sources. The first cause is talking to strangers mixed with imposter syndro…
Do Awards Matter For Your Business?
Feb. 8, 2023
When I started my business in 2005 I was obsessed with big advertising agencies and media companies’ walls of awards. I thought I wasn’t going to be considered a quote, real media company until I had those awards. So to batt…
Should You Write A Book To Help Your Business?
Jan. 31, 2023
Have you noticed over the last few years that there are a lot of new authors popping up? There are a couple of reasons for this. The main one in my mind is the democratization of authorship through platforms like Kindle Dire…
Is Your Project Management Costing Or Making You Money?
Jan. 26, 2023
In every business, there always seems to be more to do than there is time or resources to get them done. This is especially true for smaller businesses and solopreneurs. Shoot, I still had this problem when I had a team of 2…
How to Best Choose Between Growth vs Scaling
Jan. 24, 2023
Did you know that there is a big difference between growing a business and scaling a business? For many years, I didn’t and it created a lot of headache for me. It’s this misunderstanding that probably had the biggest impact…
The Magic of Public Relations Marketing
Jan. 19, 2023
How many times have you heard about this thing called search engine optimization or SEO? I have personally lived and breathed SEO for the last 17 years because it’s one of the core elements of my marketing strategy for clien…
Smashing Through Entrepreneurial Plateaus
Jan. 17, 2023
Did you start your business after a successful career doing something you were passionate about only to be bombarded with all of the things that get in the way of doing just that - what you love. It’s a common plateau, even …
How Authenticity Equals Profitably
Jan. 12, 2023
I was in a mastermind workshop the other day helping some entrepreneurs set their 2023 goals. One of the topics that came up was being true to yourself and honest with who you are not. It all boiled down to authenticity. I a…
Simplifying The Complexities Of Marketing
Jan. 10, 2023
Do you think that the process of digital marketing sucks? Maybe you think that it’s over complicated? Worse yet, you don’t know where to start. I am sure many of you can relate, right? So what if there was a simpler way to a…
Discover the Five Most Important Metrics For Your Business
Jan. 5, 2023
At the beginning of every new year, business owners take time to study their numbers. The sad thing is that most are looking at the wrong ones, or at least focusing on the wrong ones way too long. What I mean by that is that…
Are Vanity Metrics Ruining Hurting Your Bottom Line?
Jan. 3, 2023
How many of you have heard of vanity metrics? If not, I am sure you have heard of key performance indicators or KPIs. In marketing, we use KPIs to show our clients incremental progress that support the success metrics set at…