How many times have you heard that podcast guest speaking is a great way to get your name out there and build your quote authority? Well, I am here to say that whoever is telling you this, is right. Podcast Guesting is a wonderful way to build your personal brand and authority. The best part is that it doesn’t take a lot of effort to do it? Or does it?
When I launched my book in 2021, I decided to go on a podcast tour. I initially hired an agent to help me and eventually started using a platform called Podmatch to supplement my placement. Now, over 100 podcast appearances later, I still use both. Now I will say having an agent gets me on bigger shows with less effort, but the cost is something I question from time to time.
So the question remains, use a podcast agent or utilize platforms like Podmatch to hunt for your own spots? Or is there a better way then both of them? Well, that’s what we are going to talk about today. We are going to explore the many ways you can use to get on other people’s podcasts to share your knowledge, build your following, and establish your authority.
To help me unravel all of the layers I just laid out is Adrian Moreno who began his career inside the health & fitness space while also gaining unparalleled experience with hypnosis & NLP, establishing himself as a behavior transformation specialist. Early on, Adrian too uses podcast guesting to grow his business beyond a half a million a year, and now he spends his time showing others how to do the same thing.
This week we'll cover:
1. Why is podcast guesting such a lucrative marketing strategy?
2. What are the best ways you have used to get on podcasts?
3. So is there a way for someone like me, an E level celebrity to get on shows with millions of listeners?
4. Let's assume our listeners haven’t been on at least 50 shows. What are the first steps to becoming a successful podcast guest speaker?
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